Personal Branding Weekly – Have Strings Attached Always
I’ll best illustrate this with the use of a listening-to-the-radio analogy. If you listen to the radio, you have a couple of (or more) stations you like to listen to, maybe for the music they play or the programs they feature. However, should you hear something you don’t like (songs you don’t appreciate, too many …
6 Ways to Get Your First Client
Encouraging referrals is the best way to grow your business. However, as a new entrepreneur, to obtain referrals you have to have clients. Getting that first client can be one of the biggest challenges in getting your business off the ground. Fortunately, there are things you can do to entice new clients into hiring you.…
The 7 Real Reasons You Need to Be an Expert at Something
Employing authority marketing as a strategy to grow your brand and increase your reach as a business has many benefits.
Authority marketing, which could also be referred to as expert marketing, simply means that you become known as an expert within your field. Most of the time, the process involves you helping customers overcome a …
Revitalize the Prison to Attract Audiences
The idea was brilliant! The decision makers in San Francisco agreed to transform the famed Alcatraz prison into a space for promoting local artistic talent. No doubt, with the success of the first show, many more events will be held at that location. Whereas the prison was once a dreaded place to be, Alcatraz now …
Comparing The Perfect Option to The Best Option
Can you afford perfection? Do you need to?
I was talking with someone the other day and they said the following: Too many people want to hold out for The Perfect Option and they never finish. Instead they should be focusing on The Best Option. Where they can get something done and move on to …
Focus on Branding YOU… Not Your Company
Branding yourself as an individual, or branding your company, can feel like a daunting task, but it doesn’t have to be. There are plenty of great ways you can start growing a brand, even if you aren’t sure where to start or you haven’t done it before.
It’s often easier to brand yourself as opposed …
Visual Clues Indicate Future Business
Seasoned sales professional literally look at the entire picture in order to appropriately build the relationship, build business possibilities, and finally, secure the sale. The clues exist everywhere, but the two most important areas are found when sitting in front of a prospective client, and in their office. Should it be a larger company, clues …
Personal Branding Weekly – Live from #OneCon
This week I’m out with Constant Contact and Alignable at #OneCon.
See you next week!
Here’s the great tips and thoughts our authors shared last week that you might have missed. Please take a moment to review these.
Be Prepared for Job or Company Changes (But Not Worried) by Debra Benton Michelle Phan: Branding…The Sales Takeaway Improves Results
One method for adding value to what you are offering is referred to as the sales takeaway. Dependent upon how the idea is presented, it may sound somewhat manipulative, or, it could be quite factual while serving to increase urgency.
Examples for how the takeaway may sound in either situation are:
“We are having a …
Don’t Make These 5 Common New Entrepreneur Mistakes
Today, the world seems to be filled with bright, creative people who want to make a name for themselves. If you are ready to branch out as an entrepreneur to bring your great idea to light, start on the right foot by learning from those who have gone before.
These five mistakes are common with …