How Authority Marketing Can Fast Forward Your Business
Before expounding on the benefits of authority marketing and how it can take your business to the next level, it is important to understand the definition of concept. Although marketing professionals do not agree on any one particular definition, the following is a serviceable explanation of authority marketing:
Authority marketing is leveraging your knowledge and …
3 Types of Posts to Avoid on Social Media
As much as people may try, it is difficult to separate professional and personal lives when it comes to social media. A recent study found that 45 percent of human resources professionals use social media to vet potential employees, and another 11 percent say they have plans to start the practice this year. With 58 …
How Your Personal Brand can be More Productive on Social Media
Your time is valuable, and with just 24 hours in a day that seems to evaporate before our eyes, it’s more important than ever to make the best use of it. Social media marketing in particular can take up a large portion of your work day, but there are several ways you can make this …
How Social Media can make Your Brand more Personal
Networking with social media can open the door of opportunity for brands with new connections outside of the online world. These relationships can become long-lasting as communication is maintained. The power of social media to get these conversations started is more important than ever for the growth of your brand.
Today it is much easier …
Networking Your Personal Brand
If you want to grow your contacts and business, then networking is the best way to do so. Keep in mind that networking isn’t a quick fix for sales, though; it’s an investment in getting to know other people. As marketing coach and author John Jantsch put it, “It’s never about the sale, it’s always …
Personal Branding Weekly – Think Before You Write
Posting one’s opinions in a very bold and disrespectful way on somebody else’s profile is akin to randomly ringing another’s doorbell and trying to convert them to a different religion or trying to sell them something they’re not interested in.
Even in supposedly mature circles, there are still some people who try to push their …
Boost Engagement for Your Personal Brand with Facebook Campaigns
A presence on Facebook is an essential element to building your personal brand. Creating giveaways and other special offers is also good for building a fan base, but these can be easily forgotten with a lack of engagement.
So how exactly can your brand create a winning campaign? The process is simple once you put …
Discovering Your Personal Brand Vocabulary
Do you have a personal brand vocabulary?
What words do you use to describe yourself? These should be words that describe yourself personally and professionally.
I am currently working with two clients who are struggling with finding their personal brand vocabulary. Here are a couple of methods to discover your personal brand vocabulary.
How do…3 Easy Branding Tips for a Stronger Community
Marketing is a must for brands and businesses who want to be noticed in the online world and generate more sales and leads. But equally important is building relationships, otherwise known as ‘community.’
There are key differences between each, but both marketing and community come together to serve a greater purpose that is about building …
5 Top LinkedIn Features for Personal Brands
Since 2003 LinkedIn has been building an effective career networking tool online for connecting with the right people. The first step towards building your personal brand is have a presence there. The second step is to tap into all that it has to offer. Having the knowledge about what is available will help you create …