Why Every Professional Should Have a Personal Marketing Plan
Successful business owners leverage marketing plans to gain clarity on market conditions, their brand positioning, and to create sound marketing strategy. The end results of a solid marketing plan are clear-cut goals with date-specific action items.
As we observe the shrinking U.S.workforce and greater job competition, savvy career professionals should invest time in creating personal …
Get Known as “Top Talent” Using These Five Traits
If you want to get hired and stay hired you need to know how hiring managers think. Since Google is setting the standard for attracting, hiring (and paying) top talent, examining and understanding their hiring standards and practices could help you even if you have no interest in working there.
Let’s start with GPA’s and …
Preparing for In-Person Meetings: 4 Things Remote Workers Should Do
There are jobs in every industry that have remote options today. The U.S. Census reports that 13.4 million of the working population telecommutes at least one day per week. A smaller number work from home completely. Whether small business owners or full-time workers that utilize their own office space, it is becoming more common for …
“AGB” Will Ensure Your Company is Always Getting Better?
While on vacation at a resort last week we noticed a unique looking individual having unfettered access to the dining room and the kitchen areas.
We commented that he looked like he was doing official duties, but that his dress and grooming was anything but official-looking.
A couple of days later on a snorkeling excursion …
Inspire, Inform and Instigate – Three I’s of Vibrancy
Every day that you are granted the privilege of waking up, you are presented with a myriad of choices. Yet, there is one constant. From the richest person to the poorest. From every corner of the planet and right down to your desk, or hammock or wherever you decide to conduct business. Everyone starts out …
How Personal Social Media Brands Can Help Job Searches
The days of building a reputation offline have become a thing of the past. Today many employers are looking for candidates who are active online and in social media. As a job seeker you will want to effectively utilize these tools to build your personal brand and project an image that demonstrates your skills, knowledge, …
Stand Out With Authentic Appreciation
Are you genuinely appreciating and encouraging the people around you?
It’s a simple question, and one that is quite important in the world we live in today. Organizational researchers have found that appreciation plays a major role in the morale and mood of an organization, and any negative perceptions about appreciation can be harmful to …
The Right Questions to Ensure “Training” Gets An ROI
Last summer I received this email inquiry:
Hi Skip –
My boss would like to train our entire IT department (36 people) on Communication.
We are trying to improve the way we manage projects and we are finding that communication is our biggest weakness.
We would like to have training that would focus on the …
What Does Your Brand’s Target Market Look Like?
As a personal brand your goal should be to bring in just the right client into your business — a person or company who expresses mutual interest in what you have to offer. But what does that niche look like?
That is where precise market research comes in to gather data and give your brand …
How Solo-Entrepeneurs Can Take Guilt Free Vacations
You are reading this while I am with my wife on a beach in Belize.
It’s our first vacation (or “holiday” as the Europeans call it) of 2014.
As a solo entrepreneur vacations stress me out.
If I’m not connecting with clients and prospects I’m losing touch with my business and may not have one …