Putting the You in Business Dealings
People respond positively to other relatable people. A recent study in the Journal of Consumer Research found that advertisements that appealed to a specific emotion fared better than those with a celebrity endorsement. In a nutshell, the researchers discovered that an advertisement with an average man proposing to his girlfriend got a stronger response from …
Grow Your Personal Brand by Coworking
So you have decided to part ways with the 9 to 5 lifestyle and venture out on your own. You are now your own boss and living your dream of being an entrepreneur. You set up shop in your home and relish the fact that you can avoid the rush hour madness every morning.
Ah, …
What Makes Employees Love Their CEO
CEOs are everywhere, but great ones are far and few between. Hitting sales goals and keeping costs inline are achievements that good CEOs must meet in order to keep stakeholders happy, but it takes more than that to get accolades from employees.
“It’s very hard to be a great CEO,” says Paul Winum, senior partner …
How NOT To Motivate Your Employees
When I worked in sales for the NBA’s Washington Wizards, there was a weekly staff meeting to discuss team news and department updates. While I always looked forward to the interactive element of these gatherings, there was one component of these discussions that used to drive me and many of my colleagues crazy.
Periodically, our …
Personal Branding Weekly – 29 April 2013
It seems that more people are using the buzz words “personal branding” as describing it as designing your brand or perhaps the visual imagery of your brand. Personal branding is so much more than that and foundational to it is discovering your actual brand.
We hope this week’s articles help you in the discovery process:…
12 Ideas for Growing Your Brand on Social Media
What is the single smartest thing you have ever done on social media — ever — to grow your company’s brand? (Be specific!)
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a …
The Lazy Way to Build Relationships
I’m not a big networker. I dislike networking events, I’m a hesitant public speaker, and I prefer to stay at home and watch a Netflix movie with my girlfriend rather than go out to a startup mixer here in the city.
But yet, I still meet new people every week and consistently expand my network. …
Minding your P’s and Q’s
When interacting with others we’ve always been told to mind our p’s and q’s. Well. maybe not always. But, when you were going to grandma’s house your mom probably told you to mind your p’s and q’s and expected a certain modicum of behavior from you.
Minding your p’s and q’s is still true … …
Your Attitude: Career Maker or Career Breaker?
YOU … and the impressions you make on others … are the essence of your personal brand. Do you tend to smile or frown? Slump or stand confidently? Speak positively or negatively? Listen attentively or appear distracted? Do you have control over the impressions you make, or are you unaware of them?
I have carefully …
Automation Doesn’t Mean Less Humanization
One of the biggest concerns about social networks is that they can quickly become time consuming. While they may be excellent places for networking, it takes time to generate and post new content regularly, especially if it eats into time that is allocated for other business related activities.
For this reason, automation elements have become …