Why Workplace Etiquette Matters
Our 24/7 instant-access virtual world has taken the “person” out of “personal,” especially in the workplace. Until we all turn into robots with hard drives, I suggest we take a breath and slow down long enough to remember that we are all living, breathing people with feelings who get passionate, tired, burned out, excited, worried, …
Three Tips for Handling a Social Media Brand Crisis
One of the most amazing benefits of leveraging social media is the ability to gain momentum behind a concept or brand. The corresponding negative is damaging publicity and untrue information can also spread quickly and gain traction.
Most professionals are wholly unaware of how to handle a social media crisis for their personal brand or …
How to Take a Stand Against Workplace Bullying
This is a true story: An assistant accidentally dropped a file of papers on the floor at a staff meeting. Her manager exploded into a tirade of profanity and called her “stupid” in front of her horrified colleagues. The manager did not apologize then or in the days that followed. Within a month, the assistant …
Harnessing the Power of Personal Brands in Your Business
Small businesses don’t usually have huge amounts of capital to work with. They cannot afford to spend too much on advertising and the only way for them to succeed is to focus on providing great customer experiences. If a customer is happy with a certain product or service, then they are much likely to recommend …
Putting the You in Business Dealings
People respond positively to other relatable people. A recent study in the Journal of Consumer Research found that advertisements that appealed to a specific emotion fared better than those with a celebrity endorsement. In a nutshell, the researchers discovered that an advertisement with an average man proposing to his girlfriend got a stronger response from …
Grow Your Personal Brand by Coworking
So you have decided to part ways with the 9 to 5 lifestyle and venture out on your own. You are now your own boss and living your dream of being an entrepreneur. You set up shop in your home and relish the fact that you can avoid the rush hour madness every morning.
Ah, …
What Makes Employees Love Their CEO
CEOs are everywhere, but great ones are far and few between. Hitting sales goals and keeping costs inline are achievements that good CEOs must meet in order to keep stakeholders happy, but it takes more than that to get accolades from employees.
“It’s very hard to be a great CEO,” says Paul Winum, senior partner …
How NOT To Motivate Your Employees
When I worked in sales for the NBA’s Washington Wizards, there was a weekly staff meeting to discuss team news and department updates. While I always looked forward to the interactive element of these gatherings, there was one component of these discussions that used to drive me and many of my colleagues crazy.
Periodically, our …
Personal Branding Weekly – 29 April 2013
It seems that more people are using the buzz words “personal branding” as describing it as designing your brand or perhaps the visual imagery of your brand. Personal branding is so much more than that and foundational to it is discovering your actual brand.
We hope this week’s articles help you in the discovery process:…
12 Ideas for Growing Your Brand on Social Media
What is the single smartest thing you have ever done on social media — ever — to grow your company’s brand? (Be specific!)
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a …