Tag: relationships

Brand Yourself AsCareer DevelopmentPersonal BrandingSuccess Strategies

How to Say ‘No’ but Maintain a ‘Yes’ Personal Brand

When we are developing our careers in uncertain times we can struggle with saying ‘no’ when asked to take on a new challenge whether that is an internal project or something outside work.

I struggle with saying “no” myself especially as my livelihood depends on maintaining a personal brand that says, “yes, I will take …

Corporate BrandingMarketingPersonal BrandingSuccess Strategies

Three Tools to Leverage Your Client’s Brand

Competition is steep in today’s business world. People are constantly bombarded with advertisements, solicitations, and other marketing messages. It pays (literally) to know how to cut through the clutter to make an impact. One of the best ways to outshine the competition and differentiate your personal and/or professional brand is through directly leveraging your clients’ …

authors cornerCareer DevelopmentPersonal BrandingReputation Management

Why Workplace Etiquette Matters

Our 24/7 instant-access virtual world has taken the “person” out of “personal,” especially in the workplace. Until we all turn into robots with hard drives, I suggest we take a breath and slow down long enough to remember that we are all living, breathing people with feelings who get passionate, tired, burned out, excited, worried, …

Personal BrandingPRReputation ManagementSocial Media

Three Tips for Handling a Social Media Brand Crisis

One of the most amazing benefits of leveraging social media is the ability to gain momentum behind a concept or brand. The corresponding negative is damaging publicity and untrue information can also spread quickly and gain traction.

Most professionals are wholly unaware of how to handle a social media crisis for their personal brand or …

Corporate BrandingentrepreneurshipPersonal BrandingProject Management

Harnessing the Power of Personal Brands in Your Business

Small businesses don’t usually have huge amounts of capital to work with. They cannot afford to spend too much on advertising and the only way for them to succeed is to focus on providing great customer experiences. If a customer is happy with a certain product or service, then they are much likely to recommend …