Personal Branding Weekly – The Quick and the Dead
Today’s consumers are always on the move, and they love to get hold of any information the fastest way that they can. If you have a potential customer with very limited time to listen to take in a sales pitch, what will you say to make a memorable impression? How are you going to create …
How To Update Your Personal Brand After Changing Careers
The average Baby Boomer has held eleven jobs from ages 18 to 46, according the Bureau of Labor and Statistics, but it is estimated that Millenials are expected to have as many as 20 jobs in their lifetimes! In a climate ripe with unemployment, underemployment and a strong desire to “do something that makes a …
15 Ways to Prepare Your Personal Brand for Startups
What is one piece of personal branding advice you’d give someone who wants to work for a startup?
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that …
Anatomy of a Winning LinkedIn Publisher Post
Winning LinkedIn Publisher Post
LinkedIn launched LinkedIn Publisher earlier this year. Every LinkedIn user now has access to a publishing platform to establish their credibility.
I have used LinkedIn Publisher as a vehicle to republish successful blog posts to a much larger audience. Starting in the middle of June, the first post was published with …
Advanced Interviewing Tactics for the Recent Graduate
As a recent college graduate, if you want to interview at a higher level, you must approach your interactions with hiring managers in a methodical, mature manner. Part of this means understanding persuasion techniques as well as changing your pre-interviewing preparation habits.
Over the course of the next few articles, I’ll discuss some tactics that …
10 Signs You Could Be a Budding Workaholic
While having a good work ethic and ambition is critical for success in today’s competitive job market, many business owners, executives and rising stars have an excessive devotion to their work. They struggle with guilt feelings for not spending more time at work and fear potential pitfalls of not being there to oversee their business. …
Finish Strong: Your End of the Year Marketing Plan
The end of the year is busy with holidays, travel and gatherings. Many business owners get caught up in the busyness and become lax in their marketing. However, the end of the year is a great time to finish strong and prepare for a more profitable first quarter in the next year. Here are some …
Which Blog Types Work Best for Your Personal Brand?
Having an active blog for your personal brand is an important marketing tool which can attract more visitors and provide more opportunity for sales of your product or services. Did you know that the style of content is just as essential to reach your target market and elevate your online reputation?
There are several types …
Using the SDP Scale to Evaluate Yourself and Others
There are no simple tests to know when you will be successful at something. However, there are a few factors that can be applied to create what I call the SDP Scale that may help you get a better feel for what will likely lead to success.
The SDP ScaleIt’s simple in it’s elegance, …
Interview Horror Stories–Even When It’s Not Halloween
Each year as Halloween approaches, Hollywood and the rest of the entertainment business roll out the horror features that are always a staple at this time of the year. All of the “horror” stories, however, are hardly fictional or strictly limited to the movies and TV. Where the job interview process is concerned, there are …