How Personal Brands Can Succeed in SEM
Why Search Engine Marketing (SEM)?
Having your website rank in search has changed dramatically over just the last five years, and many brands may have seen a decline in their ranking. Since social media came onto the scene, the way people look for information on the Internet has become much more conversational. Google in particular …
Five Things You’ll Learn About Yourself on Vacation
I’m writing this from 900 feet above sea level on the upcountry slopes of Haleakala on Maui.
This week I’ve been fortunate enough to spend time on Maui visiting friends & family and also going to places I have been visiting for many years. It got me thinking about what has changed as well as …
Do These 5 Things to Market Yourself Well
Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.
Viewing yourself as the product that you are marketing, might help you in wrapping your mind around the power and the necessity …
Telling Good Stories Can Win You the Job!
Looking for a workable approach that can effectively set you far apart from other candidates who are vying for the same positions as you and help you become the candidate of choice? Crafting and effectively telling good stories that visually illustrate what is unique, professionally, about you can accomplish precisely that! Why? Because most other …
Are You Just Looking for a Job, or Do You have a Campaign Going?
No one needs to reiterate that today’s is a difficult job market that is unprecedented in recent times or that regrettably, many people are looking for jobs for extended amounts of time—sometimes for years! As a career coach, I often work with such people, and I notice that they have things in common: None of …
Open Communication Converts Prospects to Clients
Have you ever had to sit and wonder whether someone will be contacting you, paying you, coming through on promises… and did it cause additional stress in your life?
The following topics, regarding open communication, will set you apart in all of your endeavors for the better. A key factor to recognize is that when …
Hints for a Successful Job Search
This week, I will give you general hints that will expedite your job search process.
1. Never underestimate the importance of networking (including face-to-face networking and social media networking):
You should never underestimate the importance of networking, including face-to-face networking and social media networking. Many people get job offers by going to job fairs and …
What Your Lack of Personal Intelligence Costs You
When people think about lowering their bills, a lot of small purchases become suspect. Your daily Starbucks habit, at $32 per gallon if you calculated it that way, is an easy mark. A lot of people cut the cable, start eating most meals at home and buy a space heater rather than warm up the …
Personal Branding Weekly – Should You Stay or Go?
In everyone’s myth of the time deprived world, comes those moments of every busy executive or entrepreneur when they must ask should I stay or should I go? (Can you just hear the music from “The Clash” in your head now?) What I’m referring to are the dozens of networking events that bombard us via …
Six Tactics to Increase the ROI of Attending Conferences
Whether you’re a business professional or entrepreneur, there’s a good chance you’ll benefit from attending a conference. Trade shows, annual conventions and industry meetings are a great way to attract clients and network for future job opportunities.
Do you want to get the very best ROI possible when attending industry events?
Six Tips for Getting…