Is Facebook Now The Top Personal Branding Tool?
Dan Schawbel did a great job of notifying everyone in advance of the major development of vanity URL’s over at Facebook. I hope most of you were able to get your name or something quite close — I was real pumped to be able to grab www.facebook.com/chadlevitt. There’s been a ton of chatter on Twitter …
The 5Ps of Marketing
Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.
You as the productViewing yourself as the product that you are marketing, might help you in wrapping your mind around the …
Why Everyone Wins When You Have a Strong Personal Brand
We spend a lot of time here on the Personal Branding Blog talking about the importance of a strong personal brand to the brand holder. You get known more widely, you get hired more quickly, you get paid more, etc. But what about the flip side? What about the benefits to the buyer, the customer, …
How to Value Your Following on Twitter
Here’s an alarming statistic: Twitter now drives 20% of the total traffic on my other blog, Twenty Set.
Surprised? I’m not. Twitter is starting to rival Google in terms of traffic. Which shows that Twitter is clearly an incredible marketing tool, even when you don’t have that many followers. (I only have slightly over 5,000.)…
Could Your Social Media “Expert” be a Fake?
If you haven’t already noticed, the concept of social media has become a mainstream topic that bloggers, media outlets and movie stars continually obsess over daily.
As the “Oprah Effect” has taken root in the marketplace after featuring Facebook and Twitter on her show…the “social media craze” has been established and validated.
The almighty status…Roger Federer and Personal Branding
In Wimbledon 2008, Roger Federer found himself down to Rafael Nadal 2 sets to none. Roger was playing for his 6th Wimbledon title in a row; Rafael was playing for his first – either way, history was going to be made.
Roger was winded, discouraged, and it seemed like a 2 sets to none lead …
Recent College Graduates Listen Up | Build Your Personal Brand
While doing my weekend reading I came across a few articles from different perspectives on the unemployment rate, job creation, and what new college graduates should do in such a tough job market. The tone was overwhelmingly negative and really didn’t leave you feeling too optimistic about the outlook for the future. Seems like the …
19 Qualities of The Best Handshake in the World
Your handshake is a convenient personal branding accessory right in the palm of your hand, so use your handshake to leave a great impression. Here’s how.
How important is a handshake as a way to brand yourself?People shake hands all the time.
Unless your handshake is particularly bad, people will rarely react negatively to …
Why Tactics Without Strategy is a Recipe for Networking Frustration
Are you heavy on tactics and light on strategy when it comes to networking for your business? You’ll know if you’re feeling at all frustrated that the time you’ve put in is far outweighed by the meager results you’ve gotten out.
Trouble is that when we get into this situation we think we need to …
Advanced Techniques for Using LinkedIn to Change Careers
We all know that a tough economy means you have to set yourself apart from other candidates, especially if you are changing industries or functions. Here are a couple tips for using LinkedIn to conduct research and establish contacts within the new industry you are targeting.
Industry ResearchFirst, use the search feature at the …