Is Your Brand Guilty by Association?
I got in trouble quite a bit growing up, but not necessarily for misdeeds I had actually committed. My parents were firm believers in “guilty by association”—guilty for just being present when something went wrong.
As social media becomes more ubiquitous, I bet your brand is in the same position I was all those years …
Personal Brand Audit: What’s Your Twitter Score?
This is the fifth in a series of Personal Brand Audits to make sure you’re keeping your personal branding efforts fresh and effective. (See 1: LinkedIn Audit, 2: Facebook Audit, 3: Google Audit, and 4: Visibility Audit).
Twitter is a powerful tool to connect with people who can advance your career, to engage your target …
Don’t Be a Negative Nancy!
In college, I had a friend who was always complaining about some aspect of her life. Her classes weren’t going right, a friend wasn’t being nice to her, and all the guys she met were jerks. Of course, she was great to talk to when I wanted to complain about something–but not a lot of …
A Personal Branding Tale Part 2
You have been working at your new job for six months and you are really enjoying being with this company. The job challenges you and you have responded to every challenge so far.
You have created a reputation for yourself with your co-workers as reliable, consistent and accountable. You have shown the ability to think …
Reference: Impersonation Policies for Top Social Networks
I hope you never have to worry about anyone trying to impersonate you online, but just in case, here’s a handy reference for the major social networks.
TwitterFrom Twitter’s Impersonation Policy:
“The best way to report impersonation submitting a web request from the Support home page–be sure to select impersonation from the dropdown box! …
Building Relationships Organically – Part 4
All things being equal, we prefer to do business with those we know, like and trust. And all things not being equal, many of us would still prefer to do business with those we know, like and trust. I heard this said at a panel discussion recently and I couldn’t agree more.…
Twitter Introduces New Personal Branding Tool: Lists
Within days of introducing Twitter lists into public beta, an estimated 6.5 million lists have already been created. This begs the question, which Dan Schawbel asked on Nov. 1, does it matter how many times you’re listed?
As of this writing, I am on 96 lists. Impressive, right? Perhaps, if they were all in line …
9 Questions to Take Your Brand to the Next Level
Personal branding is an iterative process. As you change career paths, relocate, find new lines of work or climb upward at your current job, it’s helpful to step back and reflect on what makes you, you. Answer the questions below to make sure you’re in tune with You, Inc., and can articulate your value effectively …
Are You Fun to Advocate For?
Much of the time we talk about ways to be connected, referred, recommended and advocated for. From logistics, strategy and tactics, there are many valuable tips and posts! Yet, there’s a basic question that we often fail to address and that is….am I fun to advocate for?
When someone speaks positively on your behalf, engages …
A Personal Branding Tale
You have been looking for a new job for months and you just landed an interview with a great company doing something you love.
On the day of the interview you put on your best business attire and head out the door – you look like a true professional.
On the …