How to Maintain Consistency Across Branding Channels
There’s no doubt that you have a lot of branding opportunity on the Internet today. With every newly released social networking or blogging site comes another way to brand yourself to this new audience.
Just like a company’s brand needs to be consistent, so does your personal brand. A problem some people may have is …
Branding: Another Way To Make Your Resume Stand Out
Improve Resume Response. Whenever you deliver your resume by more than one communication medium, it improves your hit ratio. With e-mail the standard, most managers get far less traditional mail than they used to, now only the most important business communications are committed to print. When you send a resume and cover letter by e-mail …
A Cup of Coffee to FREE Marketing Automation
There are no more excuses.
Today is the day to spend your cup-of-coffee time gathering, assembling and organizing your shiny new email list. You’ve got about a half hour, depending on how fast you drink your joe, to pull together the following:
The shoebox of business cards you’ve accumulated over the past 5 years Email…Automate Your Brand?
Is there such a thing as automating anything? Or, is human interaction necessary at every level?
I posed those questions over dinner last week to Brandon Kennington and Matt Dotson, the two thought leaders who podcast Automate My Small Business.
MATT: And you know both of us have been focused on the internet for most …
3 Ways to Take Your Personal Brand Offline
I’ve shared lots of tactics with you about branding yourself online. But what about when you take relationships offline? When you meet people you may (or may not) have a relationship with online?
Although you’ll be in a different environment, a lot of the same rules still apply to offline relationships. You want to convey …
Personality Rocks Your Brand, But There’s A Catch
Personality really can rock your brand to the next level; it’s the public face that makes you memorable. All the most outstanding commercial brands have a distinct personality: that green gecko with the funny English accent immediately springs to mind.
The question is what came first, Geico or the gecko? The product came first; the …
A Cup of Coffee to “Personal Branding for Job Search Success”
I got a sneak peek of Joshua Waldman’s newest ebook, “Personal Branding for Job Search Success.”
Joshua is the founder of career consulting agency, Career Enlightenment. As an author, speaker, trainer and consultant, Joshua teaches technology skills that help businesses grow and job seekers get noticed.
Joshua writes, “The realities of the new job market …
Save Your Online and Offline Brands from Yourself
Here at the PersonalBrandingBlog, we provide you with all sorts of tips for creating and maintaining your personal brand. But, we don’t cover often enough what you might have already done wrong and how to fix it.
OnlineTBYP (Think Before You Post)
Because the impact of any single mistake on the Internet is exponential, …
Personal Brands: Ugly Entrepreneurs
Making sausage next to a stockyard is prettier than entrepreneurs behave. Often chaotic, angry, distracted by shiny objects, chasing money, yelling at employees – let’s visit with the tribe of ugly entrepreneurs.
Vanderbilt, Carnegie, Rockefeller, and Huntington were all really ugly people. Maybe not in the face but definitely in the way they behaved toward …
Behavioral Building Blocks For A Credible Brand
Remember that first day at work after college, when you eventually got up the courage to go forage for a cup of coffee? You found the coffee machine, and there stuck on the wall was a handwritten sign reading:
YOUR MOTHER DOESN’T WORK HERE
PICK UP AFTER YOURSELF
You thought to yourself, “Pick up after …