Is Your Personal Brand Getting a Standing Ovation?
“Engage me. Make me fall in love with you.” That’s Julie Greenwald, chairwoman & CEO of the Atlantic Records Group, talking to Adam Bryant about the way she hires. The interview appeared in the Corner Office, one of my favorite columns in The New York Times Sunday’s Business Section. What’s more, when Greenwald is interviewing …
A Cup of Coffee to Your 007 Story
A typical story starts at the beginning, builds up to a crescendo, and wows you at the end with a great conclusion. The most successful marketing content, however, follows a different path, according to recent Gartner research.
Stories sellUnlike the classic story telling method, good marketing copy begins with the end, “wow-ing” the reader …
What’s Your Preference, Extraversion or Introversion?
Where’s your energy coming from? Are you more energized or drained at the end of a discussion? Identifying your personality preference for *extraversion or introversion helps you figure out what energizes you.
One is not better than the other and, at times, everyone extraverts and introverts. However, one of these describes your preferred approach to …
New Year’s Personal Branding Resolutions Update
A few weeks ago I proposed New Year’s Resolutions for Entrepreneurs and Personal Branding and explained how I will personally follow these rules to continue my personal branding. I will now propose these resolutions to you, the reader, and ask how you have improved your personal branding.
How have you improved?I will blog more.
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Dare Mighty Things
“Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failures, than to rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory nor defeat.”
These words were said by the 26th President of the United …
Personal Brand Week 2.0: Your Name is Just the Start
Are you attending Personal Brand Week 2.0? Throughout this week, PricewaterhouseCoopers (PwC) is five whole days of tips and activities dedicated to your personal brand.
According to the website: “Each day during Personal Brand Week, PwC will provide insightful tools, recommendations and tips that will help you prepare for what’s next. Start shaping your professional …
What Do You Want To Be Known For?
Have you noticed that the days of mass appeal and utilizing broad targeted approaches are behind us?
When you look at products, politics, medicine or any other key industry, it’s pretty much about niche and focus. It’s not a phone, it’s a smart phone. It’s not Republican, it’s Tea Party. It’s not general medicine, it’s …
Why Does One Brand Nail It (and Others Fail?)
I have a sense there aren’t enough people out there having a blast with their brands. What’s that all about? Wassup?! OK. I’m giving you my top picks of two brands that nail it online, and my reasons why. It’s the thinking (brain and heart) behind the sites that’s so hugely pleasing. Why? They …
A Cup of Coffee to Quick Content
Just because it’s been done in the past, or because your manager suggests it, or because you think you should do it–doesn’t mean that a newsletter is the right way to communicate with your customers.
There are plenty of newsletters that offer value and have long-time, loyal subscribers–and hey–if it ain’t broke, don’t fix it.…
The 4 A’s of Change
Change is constant. As part of the personal branding process it is essential to not only survive, but to thrive in change.
Change is constantTo thrive you need to master the four A’s of change.
1. Acknowledging
Rather than jumping right into new realities, assess how change is affecting you. Reflecting on what has …