2 Easy Ways to Present Your Personal Brand
You’ve probably spent the last few years working on your LinkedIn profile (if not–you should probably get on that…) So, when you saw that new position or opportunity that sounded like a perfect fit, and were asked for a resume–an actual document–you thought, “when am I going to find the time to build a new …
Your Personal Brand and QR Codes
QR codes are fast becoming a requirement for businesses. They are basically small square barcodes that people can scan with the use of their mobile devices and the information contained within pops out. Businesses typically use it for linking to their websites, to help people find out more about them online.
But can QR codes …
Three Expert Secrets to Winning Your Personal Branding Search
Winning search for your name is a great personal branding achievement, especially if you have an uncommon name. Having a unique name like Erik Deckers is a no-brainer. Toss up a blog, a Twitter account, and your LinkedIn page, and you’re all set. Just make sure to keep your social media footprint clean, and you’ll …
Building and Maintaining a Celebrity Brand in Hollywood
Fame is fleeting in Hollywood. It’s a sad reality, but for every personality with staying power there are dozens of others who fade away into the dark abyss of “Oh yeah, I kind of remember that guy.” So what makes the difference between becoming Will Smith and becoming what Ronnie from Jersey Shore will inevitably …
How Today’s Job Seeker is Like a SEAL Recruit
Most people today certainly know who the U.S. Navy SEALs are . . . one of the most elite warrior groups in the U.S. Armed Forces. You don’t become a SEAL simply by raising your hand at morning roll-call and volunteering to join. You have to earn the title SEAL, by successfully completing an unforgiving, …
Personal Brand M.D.
This past weekend, I had the good fortune of attending a picnic in my neighborhood. Have I ever told you how much I love picnics? As I sat there consuming anything in sight, I struck up a conversation with a physician who, like me, was enjoying the barbeque. He began to tell me about an …
Automation Can Be a Brand Killer
I loved reading the article, Press “3″ If Automation is Making You Crazy, on the Harvard Business Review by co-founder of Fast Company, William C. Taylor .
It brings to light yet again how completely ineffectual automated call centers are and how much they frustrate and turn off customers. With all of the choice and …
Wall Street Whiplash Shakes Job Seeker Confidence
Waiting in line for hours to spend 90 seconds strapped in tight zooming up, down and around. This is a kid’s dream; riding roller coasters all day with their heart pounding and their stomach high up in their throat as they zoom down a track at 65mph turning and flipping.
Wall Street’s weeklong whiplashThe …
How to Make Online Classes Work With Your Brand
I’ve talked about working for free and wondered about the benefits of investing your cold hard cash in your personal brand on this blog. But readers have reminded me not everyone is in position to do these things. A friend of mine recently finished his teaching degree – a degree he did entirely online, while …
3 Easy Steps to Your TRUE Personal Value Proposition
Everyone thinks they have a great sense of humor, right?
But not everyone is funny.
Such is the distinction between inside reality and outside reality.
We often believe we provide quality deliverables on time and with a smile. But, customers may see us differently. Not that it’s all bad–unless you really do deliver crappy product …