Deal with People and Build Your Brand
In today’s technologically advanced world, building your brand has never been so easy and yet so complicated. There are so many platforms you can utilize, and one platform that has marketers standing up and taking notice is social media.
There really is no better time for brands to take advantage of what social media has …
Ladies That Know How to Lead: Redefining Success for Women
The ladies in this piece, a select portion of Forbes 100 Most Powerful Women list, have shaken up countries, boardrooms and entire industries as much as the climatic hurricanes and earthquakes that have been done to the eastern United States in the past few weeks. In contrast, these women leave a path of success, leadership …
The Good (and Bad) of Winning an Inc 500 Award
This year’s list of fastest-growing companies in the U.S. as ranked by Inc magazine was released this week. Entrepreneurs everywhere are salivating over the successful men and women who’ve led their companies to a spot on this prestigious list in 2011.
First off, congrats to those individuals and their companies. It’s a sure sign of …
Original Content Wins
Content is king.
The reason we hear that pretty often nowadays is because it’s true–with a sea of information, only the best, most engaging content stands out, gets referenced or is shared with friends and peers.
The beauty of great content (and the key to its success) lies in its originality. As far back as …
You Are Not Your Business Card
There’s a question we all seem to get in networking situations – “What do you do?” Invariably, we answer with “I’m a (occupation) and I work for (company).”
I started thinking about how this defines so very little about why people find our personal brands memorable. We lead with what’s on our business card. But …
Writers Need to Promote Themselves, or Go Unread
Writers hate marketing. Or most of them do. They hate promoting themselves, talking about themselves, or drawing attention to themselves in any way, any time, ever.
Ev-ver.
Writers — for the most part — are humble, and don’t like to “brag” about themselves. Of course, they equate “bragging” with telling people they just published a …
The 3D Celebrity: An Interview with Xavier Tournaud
Recently, I had the pleasure of speaking with Xavier Tournaud. Tournaud is an actor, model, and businessman with credits in television (i.e. Desire, Lifetime’s Final Justice with Erin Brokovich, Fox’s Married by America) as well as in film (i.e. Couple’s Retreat, Living the Dream, Just Not Married Yet). He was also cast in a national …
Why Job Hunting Just Became Easier (and Safer)!
Yes, you read the headline correctly! Job hunting did in fact just become easier—and safer!
I know what you’re probably thinking . . . Skip, have you completely lost your mind?! Don’t you know what’s been happening on Wall Street?! Don’t you read the bleak “jobs reports?!” Don’t you know there is genuine fear that …
Review of Job Searching with Social Media for Dummies
Personal branding is important in social media. And both social media and personal branding are important in today’s job search process. Joshua Waldman, author of Job Searching with Social Media for Dummies, gets that. He summarizes his new book as follows:
If you’re looking for a first job, exploring a career change, or preparing to …
5 Benefits of Being a Part Of a Network
There is and has always been great power in building networks, but more importantly is using and leveraging them in today’s business and career world. In a relatively short time, building tribes and communities has taken on a lead role in our branding and marketing priorities. The immediate, viral and real time nature of information …