Inside Fortune 500: Personal Branding Interview With Sears CMO
Like many of today’s professionals, Sears has been through good times and bad. Unlike the Google, Groupon and Facebook’s of the world, Sears has weathered the storm for over 150 years. Integrating brand history, today’s consumers and the hottest technology gives the CMO a unique perspective that I wanted to understand better.
Meet Bill Kiss. …
New Rules For Branding On The Job Search
Advice about developing a personal brand is widely accepted because it is effective. But, in today’s economy, there are new rules for personal branding, especially on the job search.
Traditionally, your personal brand is the absolute best of yourself. It is purposefully unique and encompasses the kind of problems you solve, the way that you …
Happy New Year!!!!!! (With Extra Exclamation Points)
Happy New Year!!!!!!! (These exclamation points will mean something in 28 seconds)
Most of us won’t have too much brainpower today, so let’s get right to it.
Here’s a quick review of Entrepreneur Magazine’s proposed Exclamation Point Guidelines for 2012. These should help communicate our personal brands as we approach the New Year:
Entrepreneur’s interpretation…7 Social Media Resolutions For 2012
I won’t even bother with the typical exercise goals – I’ll start with the goals that are easier for me to accomplish in 2012 in the social media realm. I’ll bet you may want to take a few of these for yourself too.
1. Clean out the quiet people on Twitter.If they haven’t said …
Five Personal Branding Resolutions To Keep In 2012
Well, hell, why not? You’ve made resolutions for everything else so far, why not make resolutions for personal branding next year? Here are five resolutions I wish other marketers, networkers, and social media people would follow. And if you want people to like and respect your personal brand, you’ll at least consider this list of …
Reader Question: Should I Keep My Pseudonym?
Sometimes a pseudonym is a great personal branding move, but times can change.
Here’s the question I was recently asked by a blogger who has used a pen name since launching her blog. She asked me to keep her identity hidden so I’ll call her Ms. Smart (that’s right- a pseudonym for a pen name):…
7 Vital Career ‘Resolutions’ You Should Make for 2012
Part I of II Parts
Editor’s Note: In this the first of a two-part series, international best-selling job hunting book author and professional “headhunter” Skip Freeman examines some key career moves employed job seekers should resolve to make in the upcoming year—if they want to land their dream job in 2012. In Part II, Skip …
No Such Thing as Personal Branding Secret Sauce
I am so very lucky. I have the opportunity to travel the country and speak about personal branding to a variety of people from various teams, groups and organizations. It is a topic that I am passionate about and one that I can speak about based on my journey as well as others.
Invariably, one …
How To Make Your Personal Brand Stand Out
With so many people out there trying to create and establish their own personal brands, it’s hard to get heard above all the noise. Everyone wants to stand out, but the truth is many people won’t be successful. This is because personal branding takes a lot of effort and time. It’s not something you can …
2012: The Year of the Personal Brand
Some might argue that 2011 was the year personal branding really stepped into the forefront as one of — if not the — most important ways to take control of our life. I’d argue that 2011 was just a fraction of the overall growth this industry is going to see in 2012, and beyond. Google, …