Role PLAY versus Real Conversation
Admittedly, I’m the lone ranger when it comes to sales trainers believing role-play is a great way to teach others to sell best. In my opinion, role-play is just that – play, or playing a game.
Typically, salespeople seek the way to win approval, a sale, or the game. Accordingly, they try to formulate their …
Creating a Social Media Plan of Action
Busy professionals who use social media for personal branding, networking, job search, etc. normally don’t have time to throw away. Yet, most use social media without having any real strategy. Sure, they may get a “hit” on occasion with a business referral or job opening information, but those happenings tend to be a happy surprise. …
Are You Going to Accept the Wrong Job Offer?
Good decisions are the foundation of a successful career. One of the most important career decisions you will make (or are currently making) is what company to accept a job offer from.
When you work for a top-rate company, you enjoy the following benefits:
A happier career. A higher class of co-worker. More money. More…Brand Check-Up: 4 Questions to Ask Your Market
Creating a brand focuses your message so that your consumers know your mission and values. But a brand isn’t static. Instead, it’s a dynamic, living, breathing asset that should transform as you and your market changes. Trends come and go. Customer needs change. The skills and services you offer expand or contract. Through all these …
8 Steps To Overcoming the Post-Summer Blues
“Take the Mundane Out Of Monday!” and appreciate every season as an opportunity for growth” –– Beth Kuhel
A sure sign that summer is over is the return of school buses’ flashing stop lights back on the streets, Halloween decorations and costumes on the shelves and the tips of Oaks, Maples and Buckeye trees shedding …
The Power of Focus – Choose the Reality that Serves
“Reality is reality, there is no point to sugar coat it “– a friend of mine uttered with a great sigh! I agree and there is more. It reminded me of the story of a young woman, Irene, who didn’t try to sugar coat a gloom “reality”. Instead she chose to focus on another reality …
Your Own Personal Brand No Fly Zone
“There are times when the best appointment you keep is with yourself.” [tweet this]
There are many times, especially as we start the week, that we run around trying to take care of so many “conditions” that we ourselves have implemented. We might have the standard that all phone calls get answered in two hours …
Parents Beware: Branding Beyond Home Life
As a writer, I’ve built some of my own brand reputation on the fact that I am a “mommy blogger.” I love being part of this community – most of the time. When I’m bidding on a new writing project, however, I often don’t list the link to my parenting blog. Since I do not …
Who’s “Directing” Your Career?
Shakespeare is famous for penning “All the world’s a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts”. How can we relate this metaphor to your employment and future career? Let me give it a shot….
The traditional and …
Content Marketing and Personal Branding Success
Content marketing–telling stories and sharing helpful, relevant information–plays a key role in building your personal brand.
Although branding is usually discussed in terms of behavior, the quality of the content you prepare for building your personal brand, or the building your employer’s corporate brand, is equally important.
“As many speakers at Content Marketing World 2013 …