5 Ways to Expand Your Brand on Pinterest
Have you ignored Pinterest in your social media marketing because you think it’s just about recipes, crafts and other women’s interests? Then you might be surprised to discover that Pinterest produces 4-times more revenue per click than Twitter or Facebook, according to Social Media Today, which says, “Pinterest buyers spend more money, more often, on …
How Unemployment Affects Your Personal Brand
Being labeled “unemployed” is a unsettling, but unfortunately, it’s still a harsh reality for many people as we approach 2014. More than seven percent of people in the United States fall into this category.
When you’re unemployed, you need to do everything you can to keep yourself motivated in your job search. You need to …
Develop the Perfect Personal Elevator Pitch
A personal elevator pitch is a short summary to define you, to define what you are looking for. It is an important part of your personal brand because your elevator pitch should sell you successfully to prospective employers.
The elevator pitch should include who you are, what your work experience is, and why someone should …
4 Reasons to Reconsider These “Motivational” Phrases
Two phrases spewed by motivational speakers and “life” coaches drive me crazy.
When I hear them I want to strangle the messenger.
They are attributed to a variety of people, so no one really knows the first person to say them. That’s probably a good thing, since those people would probably prefer not to be …
Personal Branding Weekly – Who’s in Second Place?
Much of my day is spent working with small business owners, entrepreneurs and solopreneurs, and helping them market themselves and their business. It’s interesting that small business owners and small businesses work so hard to make themselves look larger and to blend in with large companies and yet large companies are working hard to look …
Why You Need to Include Soft Skills on Your Resume
International Talent Management Strategist Dorothy Dalton recently wrote a compelling blog post: “The Hard Truth About Soft Skills,” which absolutely nails the value of soft skills in a career story resume.
Dalton describes how resumes that come to her attention often do so based on the “high incidence of hard skills in the text,” but …
The Art of Connecting Genuinely via Social Media
Building a following for your personal brand via social media requires not only expertise and a point of view, but also the ability to be perceived as genuine in your interactions. Many people attempt to build a brand on social media only to spout off statistics or opinions, without taking the time to truly connect …
Finding Keywords to Manage Your Career
How do you know which keywords you should be using in your LinkedIn profile and other social media profiles?
Everyone talks about keywords but how do you find them?The keywords you want to use are those keywords that recruiters and hiring managers are using in LinkedIn and Google searches.
First, what are the keywords …
Why Negotiations Fail And How to Fix
Excellent lessons may be learned, by reading the news every day. Taking the time to analyze what we should do, and what should be avoided in our own business will keep us on top of our game. The topic of late is that of negotiation – both at the local (San Francisco) and national levels.…
The ABC of Retaining Brand Dominance
Building a business is a long process from initial idea, to start-up tasks, to identifying and reaching a market. And then it happens, your business is a success. You’ve captured a market share and have a loyal following. Now you can sit back and enjoy the fruits of your labor. Right? Wrong.
Especially in today’s …