3 Themes for Writing Your Brand Story
I previously wrote about the 3 Key Elements to a Brand Story. They are:
Strong opening Memorable Label Brand ThemeThe challenge is often coming up with a brand theme. Depending on your particular situation, you may want to tell a story about:
How a major event impacted your life and career…Exploiting A Niche To Master Your Brand
In building your brand, it may seem like an impossible task to become one of the most respected voices in a particular market segment. It is, however, possible, but not by force. The path of least resistance in becoming a respected voice in a broad market segment is to start extremely narrow.
Begin by evaluating …
Hang Out With People Who Bring Out Your Best!
It’s natural for people to maintain friendships that are convenient, but sometimes the people we associate with aren’t necessarily people who bring out our best qualities. Friends of convenience are those people who happen to be easiest to associate with because of their physical proximity to you either at work, in your neighborhood, building, dorm …
9 Ways to Get Bloggers Talking About Your Brand
What is one surefire tip for getting bloggers to talk about your brand?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs.
1. Reach out to your blogging customers
“Don’t send a free pass to your software for a blogger and expect …
Three Time Management Strategies for Freelancers
The life of a freelancer sounds ideal. You work when you want, doing what you want, how you want. However, the reality of a freelance life is very different. There is either too much or not enough work. Along with delivering service, you have to market and take care of business duties. Trying to manage …
Use About.me to Showcase Your Resume
Would you like to showcase your top resume skills and make more connections?
There are several personal portal websites that can help you do that: About.me, Vizify and RebelMouse are just a few.
If you like the simple, better approach, then About.me is the right service to incorporate into your job seeking efforts. The website, …
Own Your Connections
Your connections begin in your own database. When I’m asked about how to “own your game”, or dominate your niche, the first place I begin asking about is what do you know about your database?
Even those born within this last minute, already have a handful of people in their personal database. From the mother …
9 Emerging Brands with Killer Business Strategies
What is your absolute favorite brand to have emerged in 2013 and why?
The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start …
LinkedIn: Improve Your Visibility, Credibility, and Connect-Ability
Are you on LinkedIn? This question has become more common in that past year, with total subscribers topping 200 million in early 2013 and the stock price doubling in the subsequent six months. As I note in Chapter 13 of Fast Track Your Job Search (and Career!), LinkedIn is “the premier social networking site designed …
Do You Professionally Text?
Hey, January 2025 professional… check out this app. It allows you to select someone from your contact list and then with a push of a button sends a signal to that person alerting them that you are trying to connect. If they wish, they can accept the incoming communication with you, and at that point …