How To Get Clients From A Conference Or Trade-show
Over the course of a year, my company spent over $25,000 on conferences and trade-shows. Quite a lot of money for a start-up, but something that we found to be absolutely necessary to generate enterprise-level client leads and expand our pipeline. To see a return on our investment, we would need to generate over $25,000 …
Utilizing Your Non-Existent Network To Get The Interview
Every job posting has a requirements section glaring back at you, telling you that you aren’t good enough. It’s easy for a young professional to get intimidated by a job posting that requires 4-5 years of experience in a specific field and an MBA in a related field.
The question then becomes: “How do I …
Four Steps To Prepare Yourself For A Career Change
When you want to change careers — to a new field, a new industry or both — your personal brand can feel like a ball and chain weighing you down.
It can seem like your brand does is HURT your plans to change careers, rather than helping you achieve your goals.
But it doesn’t have …
The Power Of Going To The Right Networking Events
Not long ago, I wrote about how if you want to meet the right people in networking, you need to change how you do it. Stop the emphasis on job-hunting events, and turn your focus towards learning events. So, what’s really the benefit to that?
From what I’ve experienced, when you invest your own time …
How To Brand Yourself When You’re Just Starting Out.
A lot of personal branding advice is about putting yourself out there so that others to see you as an expert on a subject.
But what do you do when you’re just starting out in your field and don’t feel that you have a ton of expertise or unique information to share? What if you’re …
The Kind Of Twit Who Isn’t Worth Following.
I suppose I committed a cardinal sin of Twitter the other day. I unfollowed some people. I know this goes against the “get as many followers as you can” logic, but I have to say I found it to be a kind of cleansing experience. I see the Twitter experience – which isn’t for everyone, …
Four Steps to Take When You’ve Been Downsized
When you have been downsized, the first inclination for many people is to hit the job boards and begin searching for their next job. But doing that right after a layoff or termination may be more difficult than you think. Many people start a new search before they’ve had a chance to prepare and unwind, …
Overcoming The Urge To Fit In
I have a confession to make. It is a confession that you probably did not expect from someone who writes about Personal Branding. But it’s absolutely true! Here it is:
Every time I go to a networking event (to promote my personal brand), I start off by making myself as unnoticeable as possible. I slide …
Who Is On Your Human Bucket List?
Do you have a “human bucket list” of people you would like to meet? Are you interested in injecting some new life into your connection circle? If not, I certainly would challenge you to do so. You might not need a job or a favor today, but chances are in the near future you will.…
Eliminating The Nerves Of Networking
Do you walk away from networking situations feeling like it was a display of your best you? Or do you walk out the door feeling like you missed out on great relationships simply because you were too nervous?
Looking at those who network best, it seems to be some natural trait that they were born …