How Tasty is Your Personal Brand?
Humans can experience five or six types of taste sensations. They are: bitter, salty, sour, astringent, sweet, pungent (eg chili), and umami (eg savory). We have the taste buds for this, with an assist from our sense of smell: so there must be a reason we can identify these flavors. And, because we are capable …
Will Your Personal Brand Mature in 30 Years?
In last Sunday’s New York Times, journalist Jessica Grose proudly proclaims her status as the childish sound of the Millennial Generation. She has been repeatedly criticized for sounding like a twelve year old, which is a problem for the audience listening to podcasts she appears in. Not just any podcast: at Slate magazine’s podcasts. This …
Why Don’t People Follow Good Advice?
Do you ever feel like your good advice is wasted on the people you give it to?
In a recent research project, visitors to McDonalds and Subway restaurants were given slips of paper letting them know their recommended daily calorie total. Actually, the way the research project was run: some were handed a paper with …
Personal Brands: Are You An “Is, And, Also?” Ok!
“All the best people are!” That’s what we would have said had we met at an upper crust luncheon still roiling at 4 PM, when too much to drink caused us to wave white wine glasses as we made dramatic, inclusive gestures and generously greeted one another’s secrets. It’s under those country club settings that …
Eliminate the Negative in Your Personal Brand
Most people dwell on what’s wrong. It’s just a human tendency to discount the positives and accentuate the negatives, whether you’re discussing your childhood, your high school experience or the last job interview (where they failed to see your greatness).
The craziest negativity in personal branding is when you speak about yourself and your experiences. …
How Do You Increase Your Personal Brand Value?
The value of the companies in the top one hundred big corporate brands are up as much 129% in value (Apple) and down as much as 16% (Nokia), according to Interbrands’ research. If you looked at these conveniently competing companies, you might say it has to do with innovation. Samsung is up 40%, so that …
How to Talk in Metrics that Matter to Recruiters
Big Data is the new comfort zone for decision-makers who fear taking action or making a choice without justifiable cause. The decision might be wrong, but if they’ve made it based on an assemblage of data points: there’s some cover and conversation rather than more draconian measures, like getting fired.
Data matters so much to …
Don’t Hate Me Because I’m a Personal Brand
You’re probably not old enough to remember the 1980’s Pantene shampoo commercial. This lovely young woman with long, thick, shiny hair looks you in the eye, and with abundant self-esteem few will ever enjoy, she purrs: “Don’t hate me because I’m beautiful.”
She then tells the truth about her hair. It’s dry with split ends …
Why You Need a Recruiter to Feel You
You probably don’t think of yourself as a teacher, unless you actually are one. That’s too bad, since the majority of your work in whatever occupations you choose will involve teaching other people, at least if you are going to be successful.
Successful people won’t spend the next 40 years trying to fill job descriptions …
How to Tell a Better Story
Arrowsight CEO Adam Aronson is a handsome, intelligent, athletic, self-motivated and ingenious entrepreneur profiled last Sunday in the New York Times. He wrote a short autobiographical sketch of his life and career for “The Boss” column. I read this column every Sunday, because it’s an opportunity to “meet” successful CEOs from smaller or privately held …