Personal Brands: Are You An “Is, And, Also?” Ok!

“All the best people are!” That’s what we would have said had we met at an upper crust luncheon still roiling at 4 PM, when too much to drink caused us to wave white wine glasses as we made dramatic, inclusive gestures and generously greeted one another’s secrets. It’s under those country club settings that people of means and leisure have always let the truth slip, only to be told there was nothing shameful about whatever was admitted.

Such is how I would like you to feel about the fractions of work you do that add up to about the time or wages of one full-time job. Or, how you might choose to acknowledge you work full time, and yet “moonlight” at one or two other compelling endeavors, ventures or whatnot. In service of your personal branding and business or career goals: you might be doing more than one thing to actualize yourself, gain experience and make enough money to live, or live out your dreams.

There’s an arcane expression that may have discouraged you from speaking up with these details about your professional life, and it has an even more ridiculous acronym: KISS. Keep it simple, stupid. Actually, if you ARE talking to stupid people, I’m sorry that’s part of your day or night. And yes, you really should keep it simple for simpletons. Stupid people dot the landscape for sure; however, don’t let them diminish how you tell your story to the rest of us. We are capable of understanding you and what you do. Speak to us intelligently, albeit crisply and confidently. We will respond accordingly.

Sunday morning, as almost always, I was enjoying the New York Times Style section, because it provides a window back in time. There was a pretty fancy life I used to lead, and I led it in Manhattan. Now I’m out in enviable weather of Southern California, at least most of the time, so I don’t make the fashion changes or pages as I once did. Still, I love peeking at the carriage trade and I love reading the wedding announcements.  I think they are the last untapped new business lead source, since they give the couples’ names, occupations and city.

But today, I was struck by the number of these fancy people who do more than one thing. Here is an example.

Mr. deBary (left), 30, is the bar manager for the Momofuku restaurant group in New York and a bartender at Please Don’t Tell, a New York bar. He is also an assistant editor of a cocktail book published by Food & Wine magazine.”

Get the point? He earns his living doing three different things! He is a bar manager at a restaurant group. And, he is a bartender at a club. Also, he’s an assistant editor.” He is an “Is. And. Also.”

Have you been embarrassed to be doing one thing, supplementing your income by doing another thing, and doing a third thing on the side that’s the most relevant to the career or business you really want?

It’s OK!  All the best people are!

Picture of Nance Rosen

Nance Rosen

Nance Rosen is the author of Speak Up! & Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers.

TRENDING AROUND THE WEB

The people who help us become who we want to be often aren’t just the ones who love us exactly as we are, but the ones who treat us, day after day, as the person we’re quietly trying to become — until one afternoon we catch ourselves already doing the thing we thought we’d never manage

The people who help us become who we want to be often aren’t just the ones who love us exactly as we are, but the ones who treat us, day after day, as the person we’re quietly trying to become — until one afternoon we catch ourselves already doing the thing we thought we’d never manage

The Vessel

The advice to let the anger out goes back more than a century — but when researchers gave angry people a punching bag, the ones told to picture the person who had enraged them walked away angrier than the people who just sat quietly for two minutes, doing nothing at all

The advice to let the anger out goes back more than a century — but when researchers gave angry people a punching bag, the ones told to picture the person who had enraged them walked away angrier than the people who just sat quietly for two minutes, doing nothing at all

The Vessel

To the parent who keeps every drawing, every report card, and every handprint

To the parent who keeps every drawing, every report card, and every handprint

Global English Editing

Psychology helps explain why adults who feel lonely in a full room aren’t ungrateful, they may be surrounded by people who know their name but not a single thing that actually matters to them

Psychology helps explain why adults who feel lonely in a full room aren’t ungrateful, they may be surrounded by people who know their name but not a single thing that actually matters to them

Global English Editing

Quote by Carl Jung: Loneliness does not come from having no people around you, but from being unable to communicate the things that seem important to oneself

Quote by Carl Jung: Loneliness does not come from having no people around you, but from being unable to communicate the things that seem important to oneself

Global English Editing

People who stay genuinely fit as they age may not be the ones with the best genetics or the most discipline — they may be the ones who decided movement was about staying in a life they wanted to keep living

People who stay genuinely fit as they age may not be the ones with the best genetics or the most discipline — they may be the ones who decided movement was about staying in a life they wanted to keep living

Global English Editing