How Exposing Yourself Can Save Your Personal Brand
I recently attended an Internet conference here in Israel that included a session about online reputation management. One of the speakers in that session, my friend Shira Abel, discussed how to react in a branding crisis. Her advice was intended for companies, but as you’ll see, her main points are just as relevant for personal …
Twitter Personal Branding Q + A #5
Responses to recent tweets made recently by people about personal branding.
Lyndsay Siegel, @Siegels, asked: do you think it’s important for everyone to have a personal brand?
Jacob Share, @jacobshare: Whether they like it or not, everyone has a personal brand. Most people don’t give any attention to their brand, and it shows- at best, …
True Stories About What It Means To Be Outstanding
Two true stories of people getting noticed for doing their best at what they do best.
Always give your best effortA few years ago when I was still living in Paris, France, and only had two kids, we would take the bus every morning and ride the 4 stops to their nursery, and then …
Reader Branding Nightmare: Job Search Sabotage?
Yesterday I had a conversation with a job seeker who was very worried about his former boss.
For the past few years, Jim (not his real name) had worked as a programmer in a small, tight-knit part of the IT industry. After the economic crisis hit and clients started tightening budgets, Jim’s company reacted in …
5 Excuses You’re NOT Blogging To Build Your Personal Brand (And How To Get Over Them)
If you’re not yet blogging as a way to build your personal brand, do any of these excuses ring true?
You’re not a very technical personA blog is a website, and those are hard to set up, so the same must be true for blogging, right?
Well, no. There are lots of websites or …
5 Twitter Directories That Will Most Help Grow Your Personal Brand
Like the classic phone book, being listed in the most popular directories is a surefire way to be found more on Twitter.
Directory listing tips Popular directories became popular because they are generally easy to use, and specifically so for listing yourself. Take advantage of all the options to give yourself exposure is as many…The Branding Power of Personal Projects
Personal projects are a great way to kick start your personal brand.
Have you ever felt this way?Ji Lee is a Creative Director at Google Creative Labs. After 4 years in a past job, he felt stifled and frustrated by the lack of progress until he finally realized what his problem was: other people …
3 New Year’s Non-Resolutions For The Personal Brand-Building Blogger
It’s such a cliché to blog New Year’s resolutions, and no way at all to stand out. So instead I’ll bring you a list of things that hopefully other people won’t do to you and your personal brand in the coming year and beyond.
Scraping your website and stealing your contentI remember the first …
Recognition Breeds Interaction
If you have expertise that can help an entire community, how you approach that community is critical to getting maximum recognition for your personal brand.
Last week, in the post “Participation Breeds Recognition”, I told you about the personal brand I was aiming to build at work, and the first outward-facing brand-building steps my team …
Employee Participation Breeds Recognition
Successful personal branding tactics that existed before social media are often still useful today. Here are some examples from my own career.
Wherever I’ve worked, the personal brand I’ve tried to build is to be known as someone who is:
Professional Helpful Intellectually honest Successful Getting things done Open to Always seeking constructive criticismIn …