Personal Branding Weekly – Does Personal Branding Work for Introverts?
During a group coaching meeting, I was asked if personal branding works for an introvert?
The answer is yes.
Yes, you still need to discover what makes you unique. Understanding your strengths and how you can communicate in a way that is uniquely you, is also a part of personal branding.
It’s important to reframe …
What Entrepreneurs Could Learn From Storytellers
“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”—Indian ProverbWith the intense competition in today’s marketplace, entrepreneurs are always searching for new and better ways to become memorable to their market. The art of storytelling can help …
Give Your Personal Brand a Boost
Traditionally, brands and businesses have advertised online and offline as part of their marketing strategy. While this can be effective over time there is one marketing method that will grow your business like nothing else, and that is through word-of-mouth. In order to effectively harness the power of this natural force, it is important to …
3 Ways To Brand Yourself As A Freelancer
There are more than 42 million freelance workers in the United States today.
If you’re one of them, branding yourself is absolutely necessary for getting noticed and making sure people remember the kind of freelance work you do. But too many freelance sites don’t do a good enough job of showcasing a memorable brand.
A …
The Underappreciated Art Of No in Business
How to set respectful professional boundaries to avoid burnout.
In a rebounding economy, where many professionals and business owners are still trying to find their footing, it may be tempting to simply be grateful for opportunities and refrain from doing anything that might make you look like anything less than a team player. However, if …
Personal Branding Weekly – Have You Zombified Your Personal Brand?
It’s not even been a month since the season finale of the television show, The Walking Dead, and I’m already missing it. If only that is what I was referring to in this headline, but it’s not. Last week I wrote about the Wacom customer service representative who was robotic and barely human as he …
Customer Service Beliefs that Can Hurt Your Business
Business owners understand that customer service is an important aspect of building repeat and referral business. But some beliefs and ideas around customer service may actually hurt business. Here are some common customer service beliefs you should rethink.
Customers only care about priceFew people want to pay more than they have too, but price …
Is Your Brand Attracting the Right Recruits through Social Media?
When it comes to recruiting for your personal brand we often think about utilizing an agency or checking to see what applications we have on file. But what about social recruiting online? There are several ways to use social media to attract the right employees for your niche.
It is not enough to just have …
The Realities of ROWE
There are pros and cons to working in a ROWE. Where ROWE means Results Only Work Environment.
One pro is… You know exactly what is expected. One con is… You know exactly what is expected.This is meant to be flippant in that it forces both the buyer and the seller of ROWE services to …
Personal Brands: Delivering on the Brand Promise
Being on the other end of the phone when dealing with customer service representatives, is either a curse or a blessing. It’s a coin toss. One that quickly became a curse when I had to speak to a Wacom customer service rep.
Many large company brands are striving hard for that “human engagement”. It’s evident …