Focus on Branding YOU… Not Your Company
Branding yourself as an individual, or branding your company, can feel like a daunting task, but it doesn’t have to be. There are plenty of great ways you can start growing a brand, even if you aren’t sure where to start or you haven’t done it before.
It’s often easier to brand yourself as opposed …
Visual Clues Indicate Future Business
Seasoned sales professional literally look at the entire picture in order to appropriately build the relationship, build business possibilities, and finally, secure the sale. The clues exist everywhere, but the two most important areas are found when sitting in front of a prospective client, and in their office. Should it be a larger company, clues …
The Sales Takeaway Improves Results
One method for adding value to what you are offering is referred to as the sales takeaway. Dependent upon how the idea is presented, it may sound somewhat manipulative, or, it could be quite factual while serving to increase urgency.
Examples for how the takeaway may sound in either situation are:
“We are having a …
3 Keys to Successful Sales
Most entrepreneurs are reluctant to admit they are salespeople. But they are in business to make money. So compounding the problem is the fact the same people are afraid to ask for money or ask for the fees they deserve. Therefore, let’s begin with the 3 keys to successful sales upfront so you may relax …
Moving from Free Services to Paying Clientele
Entrepreneurs just starting out in business are frequently asked to provide free services. Once the shock of the request subsides, and, as you dig deeper to uncover all of the ramifications, a positive side may be seen. But this is true, if, and only if, you will be addressing your desired prospective clientele.
When you …
Moving From Brain Dead to Awakening Ideas
Have you ever been under the gun to create something new but the ideas just weren’t flowing? Or are you wondering how you might move your business from Point A to Point B but need the inspiration to do so?
When we are ready to look, ideas and information surround us. Our only job is …
Adjusting to Working From Home
Whether you’re telecommuting, starting a home business or freelancing, working at home comes with big changes, some of which can be surprisingly difficult. You can make the adjustment easier by anticipating challenges and planning your routine. Here are tips to help you succeed working from home:
1. Designate a work area. An office with a …
Conducting New Improved Business
No doubt you have heard commercials, many times over, that state “we have a new and improved…”. The potential problem with this relates to how the remainder of the advertisement is communicated.
Most often and unfortunately, we feel dim-witted for having purchased the previous version of the product. On the other hand, when the improvement …
Complementing Core Competency Strengthens Growth
Getting started in business is overwhelming to say the least. There are so many “have to” learn components. It’s not just about your core service, but also about business development and communication to attract interest in your services. For most people, they are horrified to learn they need to become a salesperson too. And for …
Lessons on How Not to Sell
The introduction began on the right footing. An agreement was made to be a guest on the radio show. The station boasted having many thousands of listeners and that people were clamoring to be interviewed. Instead of the usual 30-60 minute timeslot scheduled by other stations, this interview was allotted only eight minutes.
At the …