Tag: entrepreneur

futurist
Career & Wealth

12 Ways Every Entrepreneur Should Protect His or Her Brand

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Stick to Your Core Values

“Your core values are …

Paper Lanterns
Career & Wealth

10 Reasons Changing Your Brand Identity Could Hurt Your Company

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Consumers Will Lose Interest

“Brand identity was created as …