What’s In Your Life Raft?
The Screen Actors Guild has a program called Life Raft. Without knowing too much more than that, tonight in Los Angeles at SAG headquarters I am speaking about personal branding to a few hundred actors under the auspices of Life Raft, and moderating a panel featuring the CEOs of several database sites that centralize casting …
Selling Girl Scout Cookies
A few weekends ago, I had the good fortune of spending 3 hours with my eight year old daughter at the local mall. This trip was a tad bit different because our mission was to sell Girl Scout cookies.
I have sold many things in my life but never Girl Scout cookies. What happens before …
Shut Up!
I wish there were a better way to say this, but you have got to stop talking all the time. You know who you are. You’re the one who can answer a three word question like, “How are you?” with an essay longer than the Gettysburg address. You’re the one who takes the floor in …
I’m Going to Fire You
The greatest predictor of success is failure. That’s true whether you are quitting smoking, shooting free throws or taking on a new function at work. Competence and reliable performance are born from learning why one route is a mistake and finding which micro changes of action and thought or macro alternatives of mindset and presence …
Winning Brands Don’t Happen by Magic
If you want to get a sense of what it takes to be a winner, I’d encourage you to get your hands on the documentary film, The Audition. It’s breathtaking and heartfelt as it documents the 2007 Metropolitan Opera National Council Auditions. Each year thousands of hopefuls compete for a cash prize, the chance to …
Make Like A Tree
There is no such thing as a fully grown tree. Why? A tree grows until the day it dies.
We need to be like a tree and continually look to grow. We need to develop our skills and our minds by reading appropriate material, listening to tapes and attending professional programs on subjects such as …
The Eeek True Hollywood Story
On Sunday afternoon, I spoke on personal branding to a group I’d never guessed needed to be coaxed into communicating: Hollywood screenwriters. But, there I was on behalf of Voyage Media and a line-up that included a producer, director, development exec, agent-type and other uber-connected people who have come together to help get these people …
How to Cultivate your Creative Juices
The tagline for TED, Ideas Worth Spreading, is a brilliant one. Simple and inspiring. So that’s what I’m doing here. I can’t resist spreading the word about creativity expert Sir Ken Robinson whose TED talk is about the learning process, and the need for an educational revolution. His focus? How to create conditions where kids’ …
What’s Your Preference, Thinking or Feeling?
Are you someone who prefers an impersonal work environment or do you seek a more personal touch? Identifying your personality preference for thinking or feeling helps you understand how your approach to work aligns with the task-oriented business world.
Personality type theory tells us there are two qualitatively different processes we can use when solving …
A Cup of Coffee to Email Success Tips
A personalized, segmented email campaign is an important component in your personal branding strategy. Whether you’ve been creating email campaigns for years, or are about to embark on your first one, here are a few quick and easy tips from the experts at Marketing Sherpa/MecLabs, who recently delivered another great clinic–this one on crafting an …