Resume Personal Branding Best Practices Part 2 – Superior/Commodity
We’ve all been taught to create one multi-purpose resume that could be used for any job we might apply for.
This strategy worked before the days of digital resumes, job boards, online applications, and applicant tracking systems. It worked when there were shortages of candidates.
Branding yourself as a commodity just isn’t good enough anymore …
Resume Personal Branding Best Practices Part 1 – Crystal Clear
Your resume makes an immediate first impression on your audience.
If your resume gets past automated pre-screening, your human audience reacts to your personal brand in two immediate ways. In the first 6 seconds of a visual review, your reader decides if you’re qualified or not based on gut feel (based on TheLadders recent heat …
Job Search Improvements: Customize Personal Branding For Maximum Effect
Most job seekers use traditional job search techniques, branding resumes functionally and by level. You need to customize personal branding in order to stand out.
However, some smart job seekers customize their personal brand, fitting individual employer needs.
The traditional method: Functional and management level brandingTraditional job search techniques had been the same for …
AOL Email Address Brands You As Technologically Obsolete
Your email is often the first thing an employer sees about you, so it forms part of your personal brand.
Many job seekers don’t think their email address matters. These are the same job seekers who unknowingly make it difficult to be found by email address for their job search and unknowingly brand themselves unfavorably.…
Resume Botox: 9 Ways Your Resume Can Avoid Ageism
So many 40+ job seekers complain about age bias. But many 40+ job seekers don’t realize that the way their resume brands them may actually cause or amplify ageism.
I talked about this in last week’s column “Is Your Personal Brand Making Ageism Worse?“
This week, let’s discuss solutions to self-inflicted ageism, by examining ways …
Is Your Personal Brand Making Ageism Worse?
You wouldn’t brand yourself as inflexible, non-current, stuck in your ways, unwilling to adapt new skills, tired, out of touch, retired-on-the-job, unmanageable, unwilling to take constructive feedback, or overpriced … would you?
Well, you certainly wouldn’t brand yourself this way on purpose.
Yet that’s exactly what many 40+ job seekers do, without realizing it.
Could …
Why Do You Brand Yourself As A Desperate Candidate?
Few of us would brand ourselves as desperate on purpose. But many job seekers brand themselves as desperate without even knowing it.
Many traditional “tried and true” job search tactics can brand you as desperate today.
Why are tactics that used to be commonly accepted (even appreciated), now considered as desperation moves?
When the job …
Branding Yourself For A Career Change
One of the main reasons you’re having difficulties with a career change is how you brand yourself.
You’re not used to the idea that branding makes such a big difference for a career change.
The last time you changed careers, we were in a candidate shortage. Since there were candidate and skill shortages, you just …
3 Reasons Your Resume Brands You As A Commodity
You wouldn’t describe yourself as a commodity, would you? Make sure your resume reflects this.
You especially wouldn’t describe yourself as a commodity when looking for a job. Who would say in a job interview, “You should hire me because I’m exactly the same as everyone else?”
So you’re probably thinking, “I’d never write a …
Rebranding Yourself When Your Job or Life Changes
I’ve faced a couple of career changes in my years, after fully vesting myself in my previous job, company, and position. The changeover has been difficult at times, as I had gotten to know a lot of people in that previous industry, and set myself up as an authority on my particular company’s product or …