How to Know When Your Personal Brand Isn’t Working
You’ve taken all the right steps. You came up with your personal brand, made business cards, customized your resume, wrote cover letters, accumulated recommendations, compiled a portfolio/blog/website, completed your social media profiles, and set up your professional, brand-compatible email account. You’ve networked, applied for jobs, and put yourself out there.
But after all that work, …
The 10 Commandments For Concrete Confidence (Part 1)
Your resume is perfect. Your cover letter is flawless. Your wardrobe would make Coco Chanel or Giorgio Armani jealous. And, guess what?
None of it matters unless you have the confidence to match. The foundation for your personal brand is the way you view yourself. When you have genuine self-confidence, your body language screams, “I’m …
How to Take Your Resume From “Blah” to “Wow”
It seems so simple, doesn’t it? After all, who better knows where you’ve been and what you’ve done than you? Open up your Word file and dump all that information into a pleasing format, forward it to a prospective employer or two, then sit back and wait for the phone to ring.
Before you hit …
Lessons from Snooki: How to Revamp Your Personal Brand
When done properly, personal branding serves to push individuals from relative obscurity to some degree of notoriety in his or her professional field. Effective personal branders move with the tides of the job market and are masters at reinvention.
Some noteworthy examples of such transformations are evident in no stranger a place than reality television, …
Personal Branding Weekly – Personal Word of Mouth Remains Powerful
Editor’s Note: Exploring age discrimination, taking it easy, to even the successful habits for personal branders to be effective and not look like an egoist were just some of our focus area this week.
Here’s what you might have missed:
Resume Botox: 9 Ways Your Resume can Avoid Ageism by Phil Rosenberg The YEC Retooling…3 Secrets To Looking More Likeable
It’s NOT “all about who you know.” This overused, inaccurate cliché cheapens the importance of presenting yourself the right way and building genuine relationships.
Here’s the truth: It’s all about who likes you and who respects you.
There is a HUGE difference between knowing someone (or having someone “know” you) and having someone like you …
Lance Armstrong’s Brand Strength Will Determine Scandal Outcome
No one ever really foresees a scandal coming but both how you establish your brand, and how established your brand is, aids greatly in how you weather one. Lance Armstrong has seen this true to form during his recent USADA inquiry.
Lance’s performance in his sport combined with his brand strength, certainly plays a huge …
2 Key Resources for Crafting and Telling Your Story
I’d like to recommend 2 books that that can help you craft and tell your personal brand building story on your blog or website.
Ginny Redish’s Letting Go of the Words: Writing Web Content that Works and Patrick Hanlon’s PrimalBranding: Create Zealots for your Brand, Your Company, and your Future offer strong, relevant insights plus …
7 Habits of Highly Effective Personal Branders
Personal branding is a critical component of any career. No matter what your occupation, it’s important to create a “stamp” of who you are professionally so others can identify you as a prominent thought leader or trusted expert in your industry. Your skills, personality, and values all tie into your personal brand and help others—particularly, …
What do The 10% do Differently?
Frightening but true: only ten percent of people who’ve undergone radical surgery to save their lives actually change their habits to benefit from the operation. From Harvard Business Review, we learn that those clotted, fat-filled arteries are pretty much refilled with more grease and cheese, rather than kept open with a better diet and exercise …