Why Do Many Small Business Owners Dislike Writing?
Many small business owners dislike writing so much they avoid it as much as possible, or put it off until the last minute.
Many small business owners can talk the moss off a rock, but freeze when asked to write an article, a series of blog posts, or–heaven forbid!–a book to promote their business and …
Old Versus New Approaches To Building A Personal Brand
To get a better idea of the differences between old versus new brand building, I’s like to share 2 examples which provide a framework for evaluating your own online personal brand.
Seldom have I seen the differences between old and new approaches to brand-building illustrated as dramatically as the examples discussed below.
Old Way. The…12 Ways Writing a Brand-Building Book Resembles Exercise
After reading Bill Connolly’s recent interview with Jonathan Fields, and spending the day reading Jonathan Fields’ latest book, Uncertainty: Turning Fear and Doubt into Fuel for Brilliance, I was struck by the similarities between writing a brand-building book and starting an exercise program.
The more I thought about the parallels between writing and exercise, the …
Best Practices for One Sheet Personal Brand-Building Success
They’re practical, effective, and efficient tools that can distributed for free as email attachments or website downloads. You can also use your desktop printer to print and mail them, as needed, or distribute them at networking events.
One of the best ways you …
Writing Tools, Part 3 – iPad Applications for Authors
In less than a month, my Apple iPad, quickly became an essential writing tool helping me save time building my brand by planning, writing, promoting, and profiting from published books.
This is not to say, of course, that the iPad is a replacement for desktop or laptop computers. But, the iPad certainly complements them, adding …
Writing Tools, Part 2 – Living With An iPad
In less than a month, my Apple iPad has become an everyday writing tool, significantly increasing my efficiency and effectiveness.
In Part 1, last week, I described some of the specific ways I use my iPad for writing and marketing.
This week, I’d like to describe my reactions to the iPad as a newcomer to …
Writing Tools, Part 1 – Why Authors Need iPads
An Apple iPad can make a major contribution to your writing and marketing success, whether you’re a self-employed professional writing a book to build your brand or an entrepreneur creating social media content to market your small business.
I can understand, though, if you think I’ve overstated the benefits of writing and marketing with an …
Top 10 Promotional Gifts for the Holidays
Today’s post is written by Gareth Parkin.
Personalized Promotional Gifts For the Holiday SeasonWhether you are out there looking for work or you are a small business owner trying to grow your business, it’s time you thought about using promotional gifts to promote your brand. Large companies have been doing this for years. Go …
Start to Write Your Book by Questioning Your Assumptions
The best route to publishing success is to question your assumptions before you start to write your brand-building book.
Asking questions provides a “real world” test that helps you avoid the myopia that often undermines writing and brand-building publishing success.
Questions are a common denominator of accomplishment in just about every field, as the following …
Book Marketing Is Also Personal Brand Building
Each time you engage in book marketing and promotion, you’re also marketing and promoting your personal brand.
How you present your book’s marketing and promoting message is as important to your personal brand building as your website’s home and About Us pages.
Book titles are just the first stepFor years, I’ve talked about power …