Making the Brand
The personal branding wave is continuing to evolve and develop. Of course, the emergence and popularity of the social web has accelerated the process. Today’s job seeker, as well as those interested in progressing within a company and/or industry, have embraced the process as welcome and necessary.
Many of you are working hard to identify …
Ask the Readers: Surgery to Improve Your Job Search Odds?
How far some people will go to get hired.
Cosmetic and plastic surgery entered the mainstream years ago, but outside the adult and many modeling industries, it’s still rare to hear about people getting “enhanced” specifically for the purpose of finding a job or finding a better job.
Not anymore.
My Twitter friend @shim34 sent …
The Power of Referral Partners, Part 2: Choosing the Right Ones
While many of us who start our own businesses or who become solo professionals value our independence, we quickly find more value in having people at our side to give us extra strength, visibility and insight in the market.
In last week’s post, I touched on the power of referral partnerships. These are collaborations you …
The Personal Branding Advantage of Visible Minorities
After a recent seminar, I was approached by a Hassidic Jew with a personal branding question.
As he was becoming more active branding himself online, he was considering the use of video. An expert in an industry that has nothing to do with Judaism or religion, he was hesitating because he wasn’t sure how people …
Let People Know You’re Human
Last week, I was almost finished getting ready to go out with friends when I had a moment of pure horror. Not the kind from scary movies, the kind of horror that only occurs when you look in the mirror 10 minutes before a friend is supposed to pick you up and realize your hair …
Why Everyone Wins When You Have a Strong Personal Brand
We spend a lot of time here on the Personal Branding Blog talking about the importance of a strong personal brand to the brand holder. You get known more widely, you get hired more quickly, you get paid more, etc. But what about the flip side? What about the benefits to the buyer, the customer, …
Personal Branding in Social Media Marketing Class at UCLA
As many of you know, I teach Social Media Marketing for the UCLA Extension. I launched the class in the fall of 2008, and we’re in the middle of the Spring 2009 semester. We have 72 people enrolled in the class. Since the Extension focuses on adult education, the class is a perfect representation of …
Smart Networking and the Art of the Ask
Knowing how to build your network is crucial, but knowing how to tap into your network for help is even more important. After all, if you can’t get the help you need for yourself or for others from the people you know, where will you get it?
Some people are reluctant to ask for help …
Focus on What’s Next
Last week, at the World Innovation Forum, the words of one speaker really stuck with me.
“I don’t care about best practices,” said CK Pralahad, author of The New Age of Innovation. “I’m much more interested in next practices.”
By ‘best practices”, Pralahad was referring to the management practice of trying to squeeze every little …
Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand
All in all, last Friday was probably a good day for Dan Baum.
The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.
At 1:46pm on May 8, Baum …