How to Discover Your Personal Brand
It’s important to have a personal brand. It differentiates you from everyone else, which is what employers and clients are seeking. But, what if you’re still not sure what your personal brand is?
Too many people rush into creating a personal brand without first discovering who they are, what they can offer and what they …
4-Step Personal Brand Promise Checklist
These four questions are a great way to hone in on the value you provide, and ensure that your network’s perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe …
How to Not Burn Bridges When You Resign
As the job market bounces back, top talent is moving on from organizations that treated them less than fair during the Great Recession. Regardless, my policy is to never burn a bridge if you can help it. Is it possible to resign on good terms? Absolutely!
Remove emotion from the situationEasier said than done, …
Entrepreneurs and Personal Branding
On my personal blog I wrote an article about how my entrepreneur friend has struggled in the job search. She wore a lot of hats at her old company and her resume demonstrated that. Unfortunately, companies aren’t looking to hire an “entrepreneur.” They are looking to hire a “sales manager,” “business development manager,” “marketing manager,” …
8 Tips for Attorneys to Build Your Personal Brand
A lot of people think personal branding is only useful for celebrities. But anyone can benefit from it to articulate their strengths, differentiate their unique value and leave a lasting impression that wins clients and new business (if you’re new, start with the personal branding worksheet). Today we’ll take a look at some tactics attorneys …
How to Determine and Sell Your Differentiation
Employers and clients are looking for ways in which you are different from everyone else – your unique selling proposition (USP). And if you don’t know your USP, there’s no way you’re going to be able to articulate it and sell others on your abilities.
What do you bring to the table others can’t?That’s …
Personal Brands: Get Naked
Are you playing “dress up” to match the expectations of others? Is there an ever thinning veil, between the real you and the ideal you that you’ve invented and are now struggling to project?
Are you still clenching to maintain the “first date” behavior code with recruiters, your boss or clients? Is your armor cracking …
Do Your Updates Define or Refine Your Brand?
I’m enjoying the book Socialnomics by Erik Qualman. It focuses on how social media transforms the way we live and do business. And, I agree. Social media is just another form of communication and those formats are ever changing – as we see with the extinction of the pay phone.
One particular excerpt I enjoyed …
Branding Tips from Goldman Sachs
I’ve followed Goldman Sachs in the news through good and bad since the onset of the credit crisis. After learning about their corporate culture and brand image through peers and as an intern, I developed a deep respect for the Goldman Sachs brand. Before 2008 Goldman held a very distinct position in the business world …
Personal Brands: Play Hurt
On Saturday afternoon I visited a posh salon in Los Angeles. The place and the people were way cooler than I am but hey, a friend gave me a referral card worth $25 off a haircut there. It was a lot like I imagine heaven must be. There were endless cappuccinos, people speaking French and …