Brand Incongruence and Southwest Airlines
I am a creature of habit when I travel. I tend to frequent many of the same restaurants, hotels and airlines as I value brand consistency (service). I am extremely loyal to my brands and I expect a consistent experience much like others. My favorite airline is Southwest. Like a comfortable pair of shoes, the …
3 Things Stand-Out Brands Have in Common
This is an excerpt from Chapter 12 of my book Career Transition-make the shift-“Re-brand Yourself into a Fresher Version of You”
“Nobody can go back and start a new beginning, but anyone can start today and make a new ending.” Maria Robinson
Discovering, uncovering, reinventing, and nowadays, re-branding yourself are truly adventures no matter what …
The Authentic Self: The Only Brand To Promote
Many of the world’s most well-known brands are spearheaded by bold, controversial leaders.
Playboy has Hugh Hefner, Virgin has Richard Branson, Apple has Steve Jobs. Their loyal customers are drawn to the personality and the lifestyle that the companies represent. All three have been revered by fans and chastised by dissenters, practically simultaneously.
You either…Speak To Sample Your Brand
Your product is awesome and you are ready to market it to the public. The need to get the word out is imperative to your marketing strategy. Public appearances and speaking to people at areas in which your product may be of interest will enforce the solidity of your product and brand. By being there …
The Formula for Perfect Constructive Criticism
In Constructive Criticism or Compliments: Which Builds Your Brand Better?, I explained why constructive criticism is such a smart personal branding tool when used properly, and commenter Bruce Bixler responded beautifully in showing us how:
I liked the outline [of the article] but what is missing is specific example(s) of how a constructive criticism can …
One Idea Creates A Million
Years ago I was advised to create a “free” tip sheet as a giveaway at my vendor table at tradeshows. The man further suggested I simply turn my favorite piece of advice into 10 top tips. Next, it was recommended I turn the compiled tips into a colorful sheet or postcard. His prediction was it …
Maximize Personal Branding on The Job Hunt
Your personal brand can be a huge influence on your job search. It can often help you stand out among the hundreds of other candidates vying for an open position – and sometimes even be that differentiating factor that helps you land the job.
Maximize personal branding on the job hunt by following these steps …
6 Ways To Get More Personal In A Digital World
EDITOR’S NOTE: This is the second article in the virtual and online networking activity series. The first article ran last week: The 5 Benefits of Networking Virtually.
How do we turn all the Tweeters, Facebookers, and LinkedIners into actionable tangible relationships?
I use TweetDeck as a social application that helps me organize and monitor my …
What I Learn About You In A Few Quick Google Searches
When you Google your name, the 10 websites that populate the first page of results are your online reputation. This is the internet version of your personal brand. And I’ll argue it’s as important as ever.
As a fellow business owner, blogger, or net citizen, I’m sure you meet new people all the time. These …
The Cutest Cat Video on the Internet? Really?
I’ll be brief.
For whatever reason, there is an endless sea of cat videos on the Internet. Funny cats, mean cats, fighting cats, talking cats, captioned cats, and much, much more.
So, out of the millions of often pointless cat videos–how does ONE stand out?
Chances there are others who can do the same job…