How to Narrow in On Your Brand Message

  • 1 min read
Unique branding

Branding yourself with authority will do more than authenticate your image. In fact, it could turn your entire business around. If done correctly, you can position yourself above your peers and become a well known influencer within your niche. What’s the one thing you must always remember? People want to buy from and work with someone they trust. If your brand focuses on a consistent and relatable message, you will be seen as trust worthy. This is what gives your brand longevity. What’s the bonus here? If people resonate with your message, you can build multiple streams of income around your name.

What is a brand message? To me, it’s a statement that represents you and what you’re all about. Similar to a corporate mission statement, your brand message expands on what you aim to do for your customers or clients. It doesn’t necessarily have to be public. Just use it as a daily reminder of why you do what you do. Let it guide you through content development, client interaction, etc.

So, how do you identify your brand message? Start by answering the following questions.

What do I consider myself an expert in?

Get granular. Sure, I might know a ton about marketing; but I prefer to narrow in even more and label myself as a branding expert. When you dial in to your niche, you have a much better chance of standing out and drawing in new business.

What specific results can I deliver?

Whether you’re selling a product or a service, get clear on what you’re exchanging with the customer. What exactly are they paying for? Know what kind of value you promise, and make sure you consistently deliver on this guarantee.

What “vibe” do I want to create?

While some brands like to harbor a relaxed atmosphere; others like to maintain a high dose of professionalism. Write down a few buzzwords that you want people to associate with your brand. Keep these in mind when coming up with your brand message and creating regular content.

Ready for an example? My brand message is “I teach women the art of captivation with my unique personal branding approach.” This statement reminds me that branding is my focus, women are my target, unique is my buzzword, and captivation is the end result.

What message is your brand conveying?

Picture of Kristen Stack

Kristen Stack

Kristen raises the bar with an ambitious approach to on page SEO. She teaches online entrepreneurs, lifestyle bloggers, and influencers how to rake in free, qualified traffic. Rooted in user intent, her uncompromising strategy lays the groundwork for powerful, organic results.

TRENDING AROUND THE WEB

Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Global English Editing
A large-scale field study using real-world healthcare data found no measurable evidence that medical professionals make worse decisions as their workday wears on, directly contradicting one of the most frequently repeated claims in modern popular psychology writing

A large-scale field study using real-world healthcare data found no measurable evidence that medical professionals make worse decisions as their workday wears on, directly contradicting one of the most frequently repeated claims in modern popular psychology writing

The Blog Herald
University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

Global English Editing
A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

Global English Editing
Researchers reported in 2026 that they could plant a specific unsolved puzzle into a person’s dreams during REM sleep, and volunteers who dreamed about that puzzle were measurably more likely to solve it after waking up than volunteers who did not

Researchers reported in 2026 that they could plant a specific unsolved puzzle into a person’s dreams during REM sleep, and volunteers who dreamed about that puzzle were measurably more likely to solve it after waking up than volunteers who did not

The Blog Herald
Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.

Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.

Global English Editing
Load more
CATEGORIES
Explore