Facebook Advertising for Your Personal Brand
Social media is an extremely powerful tool for anyone interested in reaching their targeted audience and building their brand. There are a lot of social media channels that have made word of mouth marketing strategies available not only for businesses big and small, but also for people in building their personal brand, one of which …
Visual Marketing and Personal Branding Success
Visual marketing is an essential and sound strategy for personal branding success.
No matter how competent, confident, and experienced you are in person, or how comfortable you are sharing the story of your personal brand using words, your career depends on your ability to visually communicate your ideas and build your brand using social media.…
You’re Not One of Those Networkers are You?
A client recently was frustrated because he only wanted to follow U.S. based people on Twitter that could buy his service. After all, he only shipped to those who were U.S. based and didn’t have a pricing structure for other countries.
And, here we go with another question that really defaults to the greater question …
GetGlue and GoodReads Don’t Promote Your Brand
I hate GetGlue, even though I have an account. And I don’t use my GoodReads account except to keep track of books I want to read when I don’t have my little notebook handy.
Why? Why do I dislike these two wildly popular social networks?
Because they promote doing nothing so you can tell people …
6 Elements to Make Your Career Portfolio Stand Out
A career portfolio serves as a great way for job seekers to tell a story about their work experience and illustrate their personal brand. From your internships in college to your most recent job, a career portfolio displays your accomplishments and what makes you a sought-after candidate.
When you create your portfolio, it’s important to …
Do Your Posts Fit the Channel?
Engaging your audience isn’t always as simple as creating a basic post that can be used in any situation. Because there are numerous social mediums available, we must always consider that there are several different audience desires that coincide with them.
Basically, social networks and audience channels have different formats and different audience bases, all …
Ignite Word of Mouth with the New LinkedIn Contacts
LinkedIn is often considered as the avant-garde of online job portals, and quite rightly so. As a professional Rolodex, using word of mouth marketing has helped LinkedIn become something users can turn to when they’re on the lookout for a job or meeting someone for business purposes. But now the website is looking to expand …
2 Big Myths of Social Networks
Near the end of two days teaching the Personal Branding Boot Camp at UCLA last weekend, I had to break bad news to my students.
“I am afraid you’ve been misled. Seriously.”
The job-seekers, managers, up and coming experts, athletes and others in the group stared back at me. Concern, disappointment, and worry went viral …
Automation Doesn’t Mean Less Humanization
One of the biggest concerns about social networks is that they can quickly become time consuming. While they may be excellent places for networking, it takes time to generate and post new content regularly, especially if it eats into time that is allocated for other business related activities.
For this reason, automation elements have become …
The Simple Way to Attract a Great Job Offer
It’s simple to get the right offer. Literally. You must make it simple for us to find you, get to know you, invite you to interview and finally, make the offer. That means, you are:
Simple to understand.
Simple to like.
Simple to find.
The principle of simplicity is never more in play than in …