Personal Branding Interview: Mike Zammuto, Brand.com President
[This post is proudly sponsored by Brand.com]
I recently interviewed Michael Zammuto, who is the President & Chief Operating Officer of Brand.com. Mike is a dynamic, multi-award winning online and technology executive with a history that spans multiple successful startups, large technology firms, a top 40 web site and a leadership role with Microsoft. Mike’s …
5 Lessons My Father Taught That Shape My Decisions!
My father took his role as a parent seriously and frequently reminded my siblings and me that certain values were important to him. He unabashedly told us at different times that if we wanted to make him happy, we too would abide by these five principles: And conversely, if we didn’t, well…he’d be deeply disappointed. …
Responding Well is an Art Form
When you are faced with a decision do you make a Snap Decision or a calculated and Measured Response?
Different situations can call for one or the other. If you are driving and someone steps into the street or a car veers your direction you will need to implement a quick response. If your customer …
The New THINK Before You Speak
How are you coming across to others?
As society moves forward we continually need to push ourselves to learn new techniques, incorporate the best of the older ones and leave the dinosaur type methodologies behind. Yesterday, I spent cherished time with a friend who shared excellent insight on the new definition of “THINK before you …
Personal Brand and the Baby Boom Generation
Personal Brand? Many Baby Boomers struggle with this new term. I have to admit I did not understand it for a long time. In the olden days this was your reputation.
When I graduated from an engineering school in the late 1970’s, I went to work for IBM as a computer programmer developing word processors. …
Use Humor Safely During Your Next Talk
Many people advise new speakers to avoid using humor during their talks.
“It’s not a safe subject,” they say. “It will almost certainly backfire, and you could cause yourself a lot of trouble.”
Sure, if you have all the self-awareness of Michael Scott in a coma, yes, it will backfire. If you’ve been told to …
Interview Branding – Four Words
A colleague shared a story about a Harvard business school student who was asked by a professor to explain a business case the class had been studying and for the student to share his conclusions. The student had prepared for this scenario and when the time came he rattled off everything he knew about the …
Top 10 Tips for New Grads
It’s that time of year when our future leaders are getting ready to graduate.
There are lots of lists and speeches by people much more famous and far more successful that little old me.
This list is something I have put together from my 20+ years in business. In those 20 years I’ve been a …
7 Interview Mistakes That Scare Away Top Talent
Employers may think they hold all the cards when it comes to interviewing job candidates, but they too can do things that will scare off would-be workers. That may not matter if it’s a low-level position the company is seeking to fill, but if its top talent the company is after, then interviewers have to …
How to Tell a Better Story
Arrowsight CEO Adam Aronson is a handsome, intelligent, athletic, self-motivated and ingenious entrepreneur profiled last Sunday in the New York Times. He wrote a short autobiographical sketch of his life and career for “The Boss” column. I read this column every Sunday, because it’s an opportunity to “meet” successful CEOs from smaller or privately held …