Building Relationships Organically – Part 4
All things being equal, we prefer to do business with those we know, like and trust. And all things not being equal, many of us would still prefer to do business with those we know, like and trust. I heard this said at a panel discussion recently and I couldn’t agree more.…
Twitter Introduces New Personal Branding Tool: Lists
Within days of introducing Twitter lists into public beta, an estimated 6.5 million lists have already been created. This begs the question, which Dan Schawbel asked on Nov. 1, does it matter how many times you’re listed?
As of this writing, I am on 96 lists. Impressive, right? Perhaps, if they were all in line …
9 Questions to Take Your Brand to the Next Level
Personal branding is an iterative process. As you change career paths, relocate, find new lines of work or climb upward at your current job, it’s helpful to step back and reflect on what makes you, you. Answer the questions below to make sure you’re in tune with You, Inc., and can articulate your value effectively …
Your Personal Brand is Nothing if Not Global
The U.S. used to stand for “no one else matters but US.” Then came Bollywood, and its 1.2 billion audience members, including pretty much the best engineers in the world.
And then came Crouching Tiger, Hidden Dragon, and its audience of 1.3 billion consumers of concrete and Hong Kong. Oh, and Kate Beckinsale was crowned …
Introducing the Student Branding Blog!
As of today, I own the Personal Branding Blog, publish Personal Branding Magazine, hold the Personal Brand Awards, run Personal Branding Events, direct Personal Branding TV, write a column for BusinessWeek and Metro US, contribute to Mashable.com and other blogs, am on the advisory board for a few companies, speak, consult and do social media …
Personal Branding Interview: Susan Gunelius
Today, I spoke to Susan Gunelius, who is the President & CEO of Keysplash Creative. She is also the author of Building Brand Value The Playboy Way and Harry Potter: The Story of a Global Business Phenomenon. In this interview, Susan talks to us about branding lessons that she’s learned from two mega brands (Harry …
Are You Fun to Advocate For?
Much of the time we talk about ways to be connected, referred, recommended and advocated for. From logistics, strategy and tactics, there are many valuable tips and posts! Yet, there’s a basic question that we often fail to address and that is….am I fun to advocate for?
When someone speaks positively on your behalf, engages …
A Personal Branding Tale
You have been looking for a new job for months and you just landed an interview with a great company doing something you love.
On the day of the interview you put on your best business attire and head out the door – you look like a true professional.
On the …
Personal Branding Interview: Debra Shigley
Today, I spoke to Debra Shigley, who is a journalist and author of the book The Go-Getter Girl’s Guide: Get What You Want in Work and Life (and Look Great While You’re at It). In this interview, Debra talks about strategies to get ahead fast at work, why you need to maintain a professional image, …
Are You Writing a Book to Build Your Personal Brand?
If you’re not writing a book to build your personal brand, you should be! The rewards of publishing a book for personal branding have been extensively documented.
But, don’t feel bad; you’re not alone in your desire to write a book, but, lack of progress getting published.
According to a recent study quoted in an …