Personal Branding Interview #2: Dave Ulrich
Today, I spoke to Dave Ulrich, whois as a Professor of Business at the University of Michigan, a partner at the RBL Group, and author of the new book The Why of Work: How Great Leaders Build Abundant Organizations That Win. This is a follow-up to my previous interview with Dave last August. In this …
Should You Pay to Get Your Personal Branding Book Published?
It may seem strange to talk about paying to get your personal branding book published, while the media often talks about celebrities receiving 6-figure advances. What’s going on?
Celebrities, of course, is the key word in the above.
Politicians, their wives, their ex-wives, ex-CEO’s, and television personalities often get big buck advances. But, this only …
The Reputation Economy: Everyone is Selling Something
The dawn of a new marketplace has arrived that has changed the best practices of just about anything you can think of. We are sitting at the largest inflection point since the industrial revolution with the rise of 2.0 technology, crowdsourcing, the reputation economy, and social media. To be blunt, everything that used to work …
Exploring Your Brand Identity
I’ve been fully engulfed in the world of branding lately through work on one of my accounts. Throughout the branding process I’ve observed a fascinating dynamic between how corporate brands try to be more human while personal brands are trying to be more like businesses. While dissecting the core elements of a brand I was …
How to Discover Your Personal Brand
It’s important to have a personal brand. It differentiates you from everyone else, which is what employers and clients are seeking. But, what if you’re still not sure what your personal brand is?
Too many people rush into creating a personal brand without first discovering who they are, what they can offer and what they …
Personal Branding Interview: Brian Tracy
Today, I spoke to Brian Tracy, who is the Chairman and CEO of Brian Tracy International, a bestselling author of over 45 books, including his latest called No Excuses!: The Power of Self-Discipline. Brian is one of the most well-known self-help guru’s in the world. In this interview, Brian talks about the importance of self-discipline, …
The Surprising Personal Branding Power of Pen Names
At first glance, building the personal brand of a fake person doesn’t make a lot of sense.
After all, the best personal brands are authentic, based on real people letting their personalities show their uniqueness.
Fake personal brands tend to lose all credibility once they’re exposed as fake, because no one likes to be fooled.…
4-Step Personal Brand Promise Checklist
These four questions are a great way to hone in on the value you provide, and ensure that your network’s perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe …
Personal Brands: Answer This
I imagine there’s some lunatic that we’re calling a “thought-leader,” who is passing out some horrific job-interview ending advice, including:
“Never answer a question about compensation.”
I did not hire five people in the last week because they would not answer this question:
“What are your expectations for salary, bonuses, and other compensation as an …
Personal Branding Interview: Ori Brafman
Today, I spoke to Ori Brafman, who is just releasing his latest book called Click: The Magic of Instant Connections. Previously, I had interviewed Ori about his New York Times bestseller SWAY. In this interview, he talks about connecting with other people, what makes people click with others, forcing a connection, and more.
How do…