Personal Branding Interview: Heidi Grant Halvorson
Today, I spoke to Heidi Grant Halvorson, who is a motivational psychologist, and author of the new book Succeed: How We Can Reach Our Goals. In this interview, Heidi goes over how to define and commit to a goal, why it’s important to have short-term and long-term goals, why people fail at their goals, and …
7 Steps to Better Writing for Business & Branding Success
The path to better writing for business and branding success begins by examining your writing expectations. Too many entrepreneurs set themselves up to fail by having unrealistic expectations about what they “should” be able to accomplish when they write their first draft.
These unrealistic expectations frequently lead to disappointment, frustration, procrastination, last-minute mistakes, and missed …
Challenges Present Great Opportunity
I’m willing to bet we have all been on what seemed to be a very exciting path only to find out mid-way that circumstances changed. The excitement dwindled and you began to second-guess yourself.
Gold in the mountainIn the past, my energy would flatten, causing me to lose momentum and greatly inhibit my entrepreneurial …
3 of the Latest Tools to Discover, Monitor & Control Your Online Brand
Your online brand is often someone’s first stop to learn more about the “real you.” Applying for a job opening? The hiring manager will likely Google you. Trying to bring on a new client? I’m sure they searched the Web, looking for positive or negative results about you and your company.
So, as much as …
Act Like You Expect Great Things
I’ve interviewed five people in the last two weeks, because I’m adding to my staff. Some candidates were qualified skill-wise, but their personal brands were filled with sarcasm, skepticism and hostility. No matter what you say or what your resume has printed on it, your personal brand is going to win you or lose you …
Networking is Dangerous
“Wait,” you’re saying. “That’s not what I’ve heard. Networking is the only way to find leads for sales, jobs, and life in general.” Yes and no. Not all networking strategies are created equal, and some can hurt your brand for the long term.
The networking “strategy” of “volume” doesn’t build value if people don’t remember …
What’s Your Future Brand? (Ask Your Future Self.)
To get a glimpse into your Future Brand, here are three questions, from a Brand Therapist’s point of view, to get you started:
How many of you wish you had a magic wand right now? Hands up? How many of you wish you could predict your future? Find out exactly what’s ahead for you in…Personal Branding Interview: Beverly Macy
Today, I spoke to Beverly Macy, who is the co-author of The Power of Real-Time Social Media Marketing, the CEO of Gravity Summit, and a UCLA Social Media Instructor. In this interview, Beverly talks about why real-time social media marketing is important, reveals a few case studies from her book, and more. In 2009, Beverly …
A Cup of Coffee to Good, Fast, Cheap
Following the “Good, Fast, Cheap” rule can rapidly solidify or dissolve your brand, depending on how you prioritize the three prongs.
The “Good, Fast, Cheap” rule has long been used in industries such as construction and systems development, and is relevant for businesspeople and consumers alike. For those of you unfamiliar, here’s a quick explanation:…
How to Live the Life You Don’t Want
The easiest way to become trapped in your career is to put on a pair of golden handcuffs. If you want your career and personal brand to move in a positive direction it is important to recognize and avoid this trap.
Avoid the trapThe golden handcuffs refers to staying in an unpleasant situation that …