2013 Job Market Fast Becoming Candidate-Driven
For those of you who have branded yourselves as being—and are perceived as being—among the TOP performers in your profession, there is some GREAT news! The 2013 job market for you is fast becoming candidate-driven. That means that you now will have more and better choices: Multiple job offers, greater salary leverage and more lucrative …
How 30 Superachievers Built Their Personal Brands
The Art of Doing, by Camille Sweeney and Josh Gosfield, is for you if you’re looking for examples and tips for building your personal brand by becoming a superachiever in your field.
The Art of Doing also offers you an excellent template for writing a book to build your personal brand, if your goal is …
Marketing Techniques to Grow Attention and Sales
Have you given thought to your title or is it time for an update?
Upon hearing the title, “Director of First Impressions” my attention was immediately grabbed as I cheerfully recognized the title replaced the traditional and boring word, “Receptionist”.
The clever title captures a few important ideas and tips …
The Importance of Honesty in Your Personal Brand
Honesty is the most essential ingredient when it comes to creating your personal brand. In fact, it’s highly unlikely you will find long-term success if your brand is anything less than honest.
In the light of recent long-term dishonesty displayed in Lance Armstrong doping scandal, individuals everywhere should be quickly assessing the overall integrity and …
5 Conversation Habits that Ruin Your Personal Brand
There’s one type of communication you engage in more often than any other. It’s conversation. You are in conversation – online or on-ground – more frequently than you get opportunities to deliver presentations, webinars or otherwise engage with people in a more formal or structured setting.
While there are many presentation skills courses (including the …
Be The Most Interesting Person In The World
Since we were children, we’ve been taught to be humble.
Even at work, we’ve been taught to ask about others rather than talk about ourselves.
Religion calls talking about ourselves as pride and many religions consider it a sin.
It’s no wonder we have a tough time making ourselves look interesting when searching for a …
5 Considerations Before Accepting the Job (Besides Salary!)
When deciding whether or not to accept a job offer, it’s important to look at more than just dollars and cents. Money is important, and we all obviously want as much as possible, but a job can and should bring with it many other benefits that matter to us, sometimes, more than money.
If you’ve …
Personal Branding Weekly and Owning Your Social Proof
Editor’s Note: It’s been a whirlwind of travel and providing workshop training to groups who are ready to embrace that their business brand is authentically represented by the personal brands that embody their brand.
Travel time provides a great time for me to catch up on reading. Did you have a chance …
Personal Branding for Theatrical Actors
The world of theatrical actors is a lot like the world of a job hunter. You have casting calls (job openings), auditions (interviews), you play your part (do your job), and then the show closes (you get laid off), and it starts all over again.
But as much as we’ve talked about personal branding and …
5 Ways to Avoid an ‘Average’ Personal Brand
Why is it that we find it more natural to focus on what we suck at rather than what we are awesome at? I used to think this was cultural and that some cultures are simply more prone to talking about their weaknesses. In Japan, for example, people almost go into a state of denial …