Secrets to a Successful Name for Your Personal Brand
Many of the most iconic brands around the world seemingly have little in common, especially if they’re operating in vastly different industries. However, under the surface there is one thing that links them – their understanding of what’s in a name.
In this article, we’ll look at a few of the things that startups should …
David Grutman: Bartending in Aventura to the King of South Beach Nightlife
Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …
Making a Name for Your Personal Brand
In a time where virtually every word imaginable has been used in the creation of a brand name, many entrepreneurs and business owners are finding it difficult to get ahead. The fact is that startups now have to compete on a global scale, increasing the odds of there being some heavy competition against your personal …
Recover from Error with Sales Strategy
Sadly, awkward attempts to recover from errors made usually lead to embarrassment, and many times, loss of the sale.
It is how you respond to the errors that make the biggest difference for saving the day. And, it is your reaction to the incident that defines your personal brand in the moment. Prospective clients will …
Transform Wasteful Meetings into Effective Gatherings
Experiencing one boring meeting will encourage people to avoid similar events in the future. No one likes to have precious time wasted. Worse yet, are the types of meetings where one person does all of the speaking while showing little interest or concern for others in the room. Instead, the person doing all of the …
Personal Branding Weekly: You’re Great at Remembering Names, Right?
There is so much that is normally going on during the course of introductions to others. Sometimes we’re at a “grip, grin and graze” and we don’t even have a free hand to shake with. Sometimes we’re trying so hard to formulate our “elevator pitch” that we never hear what the other person even said. …
Passed Over for the Top Job
You have spent years building your application – solid experience, top skills, and a solid reputation. You are ready to take the leap to the next level within your organization only to see the opportunity go to someone from the outside. What are you to do? Two years ago, the Chronicle of Higher Education posted …
The ABC of Retaining Brand Dominance
Building a business is a long process from initial idea, to start-up tasks, to identifying and reaching a market. And then it happens, your business is a success. You’ve captured a market share and have a loyal following. Now you can sit back and enjoy the fruits of your labor. Right? Wrong.
Especially in today’s …
Should Baby Boomers Care About Their Personal Brand?
Baby Boomers, should you care about your Personal Brand?
I have written a couple of posts on this topic in the last few months:
Personal Brand and the Baby Boom Generation Baby Boomer Personal Branding using Social MediaEach time I have posted links to these posts on a variety of LinkedIn groups.
I have …
3 Ways New Grads Can Increase Job Search Luck
It’s not news that Generation Y is raked over the coals from time to time. They have been labeled as self-centered, lazy and attention-deficit-disordered. In some cases, they have been bashed for having parents who dote on them so much that they have an inflated sense of self and entitlement.
The truth is, most of …