Category: Positioning

Brand MysteryBrand Yourself Asgen-yguest postLifestyle & Habit BuildingMe 2.0PositioningRelationships & Personal GrowthSuccess Story

My Personal Branding Story Part 5: Becoming a Renaissance Worker

This is the fifth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

In my last post, I introduced the concept of a Renaissance Worker and how I came to see this term as a way to …

Brand Yourself AsPositioningRelationships & Personal Growth

A Visual Guide: Personal Logo Design Tips For Non-Designers

When you’re young, monograms seem nerdy. However, once you’re older and design gets involved, a monogram or personal logo can become critical in making your personal brand memorable.

Use this visual guide to create or improve your own personal logo.

10 ideas to inspire you

1. Is there some object or symbol associated with your …

Brand Identity & Self-DiscoveryeBrandPositioningRelationships & Personal GrowthSocial Media

Personal Branding Interview: Robert Scoble

Today, I spoke to Robert Scoble, who is an author, tech evangelist, blogger and fully employed worker.  Wearing many hats, Robert has some great advice and insights to share in this interview.  He talks about his career, his favorite interview, the future of branding, blogging and more.

You’ve changed companies many times in the past…
Read the Rest →
Brand Yourself Asgen-yLifestyle & Habit BuildingPositioningRelationships & Personal GrowthReputation Management

Don’t Put Off Personal Branding to Focus on Keeping Your Job

Believe it or not, there are actually some people who are taking a not-so-secret delight in the economic recession. Who? Employers.

They’re glorying in the fact that there are so few jobs available that they receive hundreds of applications for a single position. They’re thrilled that they can wring salary concessions out of their employees …

Brand Identity & Self-DiscoveryBrand Yourself AsCommunication & NetworkingLifestyle & Habit BuildingPositioningRelationships & Personal GrowthReputation ManagementSocial Media

Personal Branding Video | Gary Vaynerchuk

I love this video clip where Gary Vaynerchuk shares how you can crush it through building your personal brand and equity in yourself. It was filmed in November of 2008, but it’s still as relevant as ever — it’s a must watch video if you want to gain some insight on how to get ahead …

Brand Yourself AsPositioningRelationships & Personal Growth

Ask the Readers: Surgery to Improve Your Job Search Odds?

How far some people will go to get hired.

Cosmetic and plastic surgery entered the mainstream years ago, but outside the adult and many modeling industries, it’s still rare to hear about people getting “enhanced” specifically for the purpose of finding a job or finding a better job.

Not anymore.

My Twitter friend @shim34 sent …

Brand Yourself AsCareer & WealthCommunication & NetworkingJob SearchPositioningRelationships & Personal Growth

Don’t Be Everything to Everyone

Yesterday, while out with friends, I ended up talking to a young guy who is trying to break into the copywriting field. “What kind of writing do you want to do?” I asked him, trying to get a sense so I could give him useful advice. “What’s your focus?”

“I don’t know,” he told me. …