Are You Ready for the Personal Branding Cloud?
Last week I shared with you how to sync up your Twitter and Linkedin profiles to help promote your personal brand. This week I will take a look at Linkedin and their announcement to open the Linkedin platform, what this means for your personal brand, and the evolution of the Personal Branding Cloud.
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Personal Branding to Prevent Career Suicide
Two days ago I read an article on CNNMonday.com about how many people are afraid that taking a “survival job” to make ends meet now will destroy their career when the economy picks up again.
That’s very understandable. When you’re forced into a lower-level job than you were currently doing, or find yourself doing a …
What’s in a Brand Name?
I gave a presentation to students at James Madison University a few weeks ago, and one young lady asked me what name she should put on her résumé – Nikki, the name she’s built for herself online, or Nicole, her legal name. Another young lady chimed in that her given name is difficult to spell …
How to Use RSS to Strengthen Your Personal Brand
If you were asked point blank, “What current events happened in the past two weeks in your industry?” how would you respond?
By the end of this post, you will turn that question into a serendipitous branding moment. Your answer will be timely, relevant, and put into context of the larger picture.
With competition so …
Personal Branding Interview: Jerry Springer
Today, I spoke to Jerry Springer, who is best known for the Jerry Springer Show. He was also the mayor of Cincinnati, and is a political pundit, lawyer, award-winning newscaster, country recording artist, and international emcee and TV personality. In this interview, Jerry talks about how to stand out in a world filled with endless …
18 Sources of Personal Branding Credibility
The most important part of your personal branding strategy lies in your bio, which is sometimes called a profile. A bio, just like a brand or career, isn’t something established overnight. It accumulated and builds as you become more established. Your bio may appear in several different places at a given time, including the summary …
The Unintentionally Successful Accidental Personal Brand
For most people there is one path to recognition, status and authority—slaving away, day in and day out, mastering a craft, drawing attention to achievements, and hoping that one day all that hard work will coalesce into a recognized personal brand. There is, however, the exception: the Accidental Personal Brand. This is the person who …
Break Out of the Social Media Prison
This is a direct response to Carlos Miceli’s post on Owl Sparks: Prison, Fear, and Personal Branding
You know that feeling you have when you first meet someone? It’s that feeling that you have to put your best foot forward so that you can make the best first impression. We have this feeling at networking …
How to Brand Yourself Without Alienating Your Company
There are a ton of arguments and insights on the struggle between personal branding and corporate branding in the blogosphere and through different organizations right now. This might be the hottest topic in this space based on what I’ve read and experienced for myself, being a brand behind a Fortune 200 brand, lately. I’m prone …
Facts Tell While Stories Sell
Are you good at telling your story? Personal branding provides the focus and energy of your story. If you know who you serve or need to connect with, then your story becomes compelling and interesting.
When I say story, I’m not referring to a long dissertation nor am I describing a keynote address. Your story …