Category: Positioning

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Personal Branding Interview: Ivanka Trump

Today, I spoke to Ivanka Trump, who is an American businesswoman, socialite, heiress, and fashion model. The daughter of Ivana and Donald Trump, she is Executive Vice President of Development & Acquisitions at the The Trump Organization. She is also The New York Times and Wall Street Journal bestselling author of The Trump Card. This …

Personal BrandingPositioningReputation ManagementSuccess Strategies

How Exposing Yourself Can Save Your Personal Brand

I recently attended an Internet conference here in Israel that included a session about online reputation management. One of the speakers in that session, my friend Shira Abel, discussed how to react in a branding crisis. Her advice was intended for companies, but as you’ll see, her main points are just as relevant for personal …

Brand Yourself AsPersonal BrandingPositioning

Brand-Yourself.com Launches Platform to Manage Your Personal Brand Online

As the Wednesday columnist for Personal Branding Blog, I’m excited to announce my team and I just officially launched Brand-Yourself.com, a new platform that demystifies the process of building your personal brand using social media. In honor of you and the loyal personal branding community here, we’re giving away 100 free extended free trials if …

Book ReviewsCareer DevelopmentInterviewPeoplePersonal BrandingPositioningSuccess Strategies

Personal Branding Interview: Brett Blumenthal

Today, I spoke to Brett Blumenthal, who is the #1 Amazon bestselling author of “GET REAL” and STOP Dieting!, the founder of Sheer Balance, and a contributor to Shine from Yahoo!. In this interview, Brett talks about how she molded her personal brand with her corporate brand, how she decided on her career path, some …