Twitter for Sports Stars: 5 Simple Rules To Follow
“Saying something stupid on Twitter is like making embarrassing remarks when your microphone’s still on – you only do it once.” Emma John
“…Players need to realize saying something on Twitter is the same as saying it to a reporter…” Gregg Rosenthal
If you follow any major sport, you know of at least one incident …
Are You Lucky or Actually Good?
Through the years, I have always heard, “You are SO lucky, you are able to get whatever you want!”
It’s true I am able to get almost whatever I want, and although I laugh when I hear the frequently repeated remark, on a deeper level it’s almost insulting. The key to getting what you want …
6 Easy Steps to Identifying Your Blogging Niche
Last week, I wrote about leveraging a blog for your personal brand. In the article, I said that one of the most important aspects of creating a blog is deciding on a specific topic – or niche – to write about.
What’s your niche?But how do you decide on a niche to focus on? …
A Cup of Coffee to Becoming a Linchpin
Chances are, if you’re reading this blog, you’re searching for something. Not searching as in Googling – I mean really searching – for a way to describe and display your unique gifts to the world. You may be searching for the precise words to describe your talents, the most relevant differentiating message, or the most …
Personal Branding Lessons from New York Fashion Week
Since moving to New York City in 2005, I’ve found that my favorite way to bring in my favorite season (fall) is with New York Fashion Week. The shows; the parties; the hair; the clothes — something about it just amazes me. I, like many other New Yorkers, put on a fashionable outfit (that I …
A Cup of Coffee to Presenting Your Coolness
As Seth Godin would say, “if you want to be seen as different, then you actually have to be different.”
If you really want to stand out – really want to differentiate yourself from the competition and solidify your personal brand of coolness – you have to step it up a notch when presenting your …
True Story: Do Something A Celebrity Will Never Forget
I heard a great personal branding story on a visit to my former hometown of Montreal.
The story was about what happened when my friend Amiel Bender of Beth Ora Synagogue in Montreal met one of the most famous Canadian hockey players ever, the great Jean Béliveau.
If you’re not familiar with hockey, Béliveau played …
5 Little-Known Factors Could Affect Your Personal Brand
Although it’s a constant uphill battle to build your brand, destroying or severely damaging it is scarily easy. In that vein, you’ll want to stay away from the following practices:
Appearing Unfocused
You might have multiple interests or passions. Think about which is the most important or most developed to focus your brand around. It …
A Cup of Coffee to Reputation Management
Google never forgets.
This can be a benefit or detriment to you, depending on what you’ve put online (or what others have put online about you) thus far.
Negative content can range from news stories, blog posts or comments, and lawsuits that appear in search results all the way to compromising pictures or content on …
How to Maintain Consistency Across Branding Channels
There’s no doubt that you have a lot of branding opportunity on the Internet today. With every newly released social networking or blogging site comes another way to brand yourself to this new audience.
Just like a company’s brand needs to be consistent, so does your personal brand. A problem some people may have is …