Category: Positioning

Personal BrandingPositioningReputation ManagementSuccess Strategies

New Years Resolutions for Entrepreneurs & Personal Branding

Happy New Year! As entrepreneurs begin another year of running their business, or decide that this is the year they will start their own company, here are some personal branding resolutions all entrepreneurs should have:

1) I will blog more

You want to further your brand and expertise. There’s no better way than to share …

Book ReviewsCorporate BrandingInterviewMarketingPeoplePersonal BrandingPositioningSuccess Strategies

Personal Branding Interview: David Aaker

Today, I spoke to David Aaker, who I interviewed back in 2008. David is the Vice Chairman of Prophet and the creator of the Aaker Model™. He has published more than 100 articles and 14 books, including his latest called Brand Relevance. In this interview, David talks about brand relevance, what it means for companies …

Personal BrandingPositioningReputation Management

A Cup of Coffee to 2010’s Biggest Branding Takeaways

Lest history repeat itself throughout 2011, there are many significant branding takeaways from 2010 that shouldn’t be overlooked.

Here are my Top Three 2010 Branding Takeaways. Please leave a comment below and add to the list of the Biggest 2010 Branding Takeaways!

1) Your Brand Must Be Backed By a Quality Product.

People will follow …

Brand Yourself AsCareer DevelopmentDatingJob SearchNetworkingPersonal BrandingPositioningRecruitment

Desperately Seeking Confident Job Seeker

Can you believe it’s the last Monday of 2010? Whether you’re working or job searching (which is a full-time job in itself), today marks the beginning of the last workweek of 2010. My challenge to each job seeker out there is to create a confident personal brand statement before January 1, 2011.

Change things up…
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Brand Yourself AsPersonal BrandingPositioningReputation ManagementSuccess Strategies

How to Create an Intuitively Desirable Brand

There’s a  reason I’m on the radio every week talking about brands. It’s because I’m interested in looking at what makes brands tick, what gives a brand that irresistible spark that attracts business like crazy, and why one brand nails it while others fail.

Finding the clues

One of the most exhilarating aspects of working …