How to Live the Life You Don’t Want
The easiest way to become trapped in your career is to put on a pair of golden handcuffs. If you want your career and personal brand to move in a positive direction it is important to recognize and avoid this trap.
Avoid the trapThe golden handcuffs refers to staying in an unpleasant situation that …
New Years Resolutions for Entrepreneurs & Personal Branding
Happy New Year! As entrepreneurs begin another year of running their business, or decide that this is the year they will start their own company, here are some personal branding resolutions all entrepreneurs should have:
1) I will blog moreYou want to further your brand and expertise. There’s no better way than to share …
Personal Branding Interview: David Aaker
Today, I spoke to David Aaker, who I interviewed back in 2008. David is the Vice Chairman of Prophet and the creator of the Aaker Model™. He has published more than 100 articles and 14 books, including his latest called Brand Relevance. In this interview, David talks about brand relevance, what it means for companies …
The Hunchback Persian Prince
Admit it … You want to be more than you are. Everyone does. We all believe that there is a greater day ahead for us.
Even the icons of business, entertainment and professional sports – with all the stature they have amassed – seek to advance their brand. Like you (albeit on a much higher …
A Cup of Coffee to a Better 2011 To-Do List
To paraphrase a quote I read on Twitter the other day, “I can’t believe another year has passed and I’m not the better person I was supposed to become.”
Alas, there will always be more to do than can possibly get done. But instead of adding to your endless list of to-dos, take a moment …
Twitter Personal Branding Q + A #10
Responses to recent tweets by people about personal branding and Twitter, starting over, LinkedIn, and more.
Stephen Fells, @StephenFells, twittered: Is it better to tweet under a brand or a personal twitter account?
Jacob Share, @jacobshare: Is it better to use a hammer or a drill? It all depends on what you’re trying to do.…
Brands Have More Fun in 2011
With a bright new start to 2011, let’s just face a couple of facts. This is the year for making smarter moves when it comes to building an unforgettable personal brand, but there’s one condition: It requires having more fun with your brand.
Why? There’s a new brand landscape out there, all the rules have …
A Cup of Coffee to 2010’s Biggest Branding Takeaways
Lest history repeat itself throughout 2011, there are many significant branding takeaways from 2010 that shouldn’t be overlooked.
Here are my Top Three 2010 Branding Takeaways. Please leave a comment below and add to the list of the Biggest 2010 Branding Takeaways!
1) Your Brand Must Be Backed By a Quality Product.
People will follow …
Be A Good Sport
Sportsmanship is not limited to games played on fields, courts, and courses. After all, what is sport? It is simply athletic competition. Absent the athletics, it is merely competition.
As a human being, you compete every day, do you not? In your career. In business. At home, subtly, with neighbors. The entire human existence – …
Desperately Seeking Confident Job Seeker
Can you believe it’s the last Monday of 2010? Whether you’re working or job searching (which is a full-time job in itself), today marks the beginning of the last workweek of 2010. My challenge to each job seeker out there is to create a confident personal brand statement before January 1, 2011.
Change things up…