GAP’s CEO: Turning Around the Company
Shares of Gap Inc. soared more than 30% recently, fueled by an optimistic third-quarter performance and the impact of Richard Dickson, the new CEO, on the company’s revival efforts. This surge in stock price has nearly doubled the shares since Dickson’s appointment in late July. Dickson, known for revitalizing the Barbie brand at Mattel, is …
Bud Light Boycott Causes CMO to Step Down
Benoit Garbe, the U.S. Chief Marketing Officer of Anheuser-Busch InBev, will resign at the end of 2023, following a difficult year for Bud Light. This departure comes after the exit of Bud Light marketing VP Alissa Heinerscheid earlier in the year. However, Garbe’s role will not be directly replaced. Instead, U.S. Chief Commercial Officer Kyle …
Celebrating Megan Rapinoe: Advocate for Change
Megan Rapinoe, a name synonymous with excellence in soccer, has not only achieved remarkable success on the field but has also used her platform to advocate for social change. Her journey from college soccer in Portland to winning multiple World Cups and Olympic gold medals has been nothing short of inspiring. In this article, we …
Jamie Laing: From Reality TV Star to Successful Marketer
Jamie Laing, known for his stint on the popular reality TV show “Made in Chelsea,” has successfully transitioned from a celebrity to a savvy entrepreneur. Co-founding the vegan sweets brand Candy Kittens in 2012, Laing has built a name for himself outside of the realm of reality TV fame. In this article, we’ll explore Laing’s …
Elon Musk: Switching Up Tesla’s Advertising Strategy
In a bold move that surprised many, Elon Musk, the visionary CEO of Tesla, recently announced a major change to the company’s long-standing brand strategy. For the first time in its 20-year history, Tesla is venturing into the world of advertising. This shift marks a significant departure from the company’s reliance on word-of-mouth and the …
Kim Kardashian Teams Up with NBA and WNBA
In a groundbreaking move that combines the worlds of fashion and sports, Kim Kardashian’s Skims clothing brand has announced a multiyear partnership with the NBA, WNBA, and USA Basketball. This collaboration marks Skims’ first foray into the professional sports league and comes on the heels of the brand’s successful launch of its men’s line. With …
Twitter Takeover: 1 Year Assessment
It has been a year since the controversial acquisition of Twitter by Elon Musk, now known as X. This past year has been marked by a series of dramatic events and decisions that have left many wondering about the future of the platform. In this article, we will take a closer look at the tumultuous …
Marc Pritchard: Redefining Growth Strategies for Marketers
Collaboration has always been essential for growth, but understanding the “how” of collaboration can be a challenge. Recognizing this, Adweek X presents a uniquely formatted event in LA on December 4. This event aims to unlock fresh perspectives, foster true collaboration, and accelerate growth. With the rapidly evolving market and the impact of geopolitical upheaval …
LeBron James: A Deep Dive
In the world of sports, some athletes transcend their respective fields and become cultural icons. LeBron James is one such individual. Not only is he a four-time NBA champion, but he is also an entrepreneur and philanthropist. With his incredible talent and unwavering determination, LeBron has achieved success both on and off the basketball court. …
Glenmorangie: The Evolution of a Marketer to CEO
Glenmorangie has proven to be a valuable asset to LVMH as the flagship Scotch brand of the company. In 2022, the brand will generate over $7 billion in sales, making it the crown jewel of LVMH’s wine and spirits collection. Profits at Glenmorangie doubled under Thomas Moradpour’s leadership, and the company set new sales records. …