3 Things to Do So Your Posts Are Seen
As a business person looking to maximize on its social media endeavors, the top goal will be to get people viewing your posts. This will do by updating constantly and sharing the latest informative content. However, not every one of your posts will be seen by your audience. Even with your best efforts, some of …
Are You Missing Important Steps in Making Connections?
You’ve done the proper research on your business, set up the appropriate social media networks to reach out to your audience, and even attended a few networking events in person, probably to get your name out there. Problem is, making connections seems harder than you thought, and so far your results are not something you …
“Tell Me about Yourself” Revisited
One of the most dreaded requests job seekers struggle with while networking, and during job interviewing, is “Tell me about yourself.” As my recruiter friend Skip Freeman noted in his 2012 blog post titled Beware The ‘Tell Me About Yourself’ Job Interview Question, a poor response to this request in a job interview can have …
Become an Industry Rock Star with Twitter and Instagram
One of the easiest ways to grow your following as an industry expert quickly is through leveraging social networks, specifically Twitter and Instagram, during major industry events. Are you a member of an association? Whether you’re a newbie or an association veteran, leveraging hashtags can quickly turn you into the event’s superstar.
Older, more established …
Job Search Lessons from College Football
Last week I travelled to see my alma mater play a conference game with my son’s alma mater. Although my team was a 15 point underdog, I was confident they could “beat the spread” and maybe even win the game. We decided to make a nominal wager to make it interesting!
After the kickoff, my …
There Are Two Types of Americans: Employed and Unemployed
The title of this blog is of course oversimplified but I wanted to emphasize the vast difference between the two sides. As a career coach, I spend a lot of time with people who are not employed, whether they’re my private clients or attendees at the various job-search networking groups I support and frequent.
On …
Networking Tips from the Godfather
In the opening scene of the 1972 classic, The Godfather, Don Corleone (The Godfather) and Bonasera (the undertaker) engage in a conversation around favors. Bonasera desires justice to be served on the young men who assaulted his daughter. After some discussion, Don Corleone agrees to punish the guilty and in return, he informs Bonasera, “Someday, …
Personal Branding Weekly – I is Better than We
It is and you know it. Imagine if someone told you “we’re really glad you’re here”. Now, imagine if that same person said “I’m really glad you’re here.” Can you feel the difference in energy between the two statements? In an effort to be more professional, more corporate and more team focused we’ve lost the …
4 People Skills to Instill Trust and Build Rapport
Today, a lot communication and relationship development is done through email and social media. While these methods can be effective, they don’t have the oomph of in person contact. Connecting through digital means is usually brief and impersonal, whereas connecting face-to-face allows for deeper conversation and greater engagement. The problem is that people have become …
Build Your Brand Trust on Social Media
Where does your business rate on the consumer trust meter for your brand on social media?
According to a study by market researcher, Ipsos, 38% of people have recommended a brand they “like” or follow on a social network. Word-of-mouth recommendations have become the norm for brand followers. Nielson reports that more than 90% of …