Could Understanding Homer Simpson and Spock Improve Your Business?
Companies are constantly struggling to find ways to motivate and engage their employees; behavioral economics may be able to help. This field of study examines the psychological factors that effect the economic decisions we make. People tend to make decisions based on intuition rather than on logic. The problem with this is that many times …
5 Ways Networking can Help your Personal Brand
When building a personal brand we often miss the golden opportunity of networking – both online and offline. This strategy not only opens the door to new jobs and opportunities, but it also creates lasting relationships to build on. Even though it is not a new concept, the power of making meaningful connections has become …
Establishing An Improved Clientele
Difficult and rude clients have the ability to make you wish you never began your business. But deep down you know that’s not true; instead, you recognize a need to alter your course of action. The following strategies are written to assist you with putting wind in your sales!
1. Increase energy to make the …
Personal Branding Weekly – Are You Blowing the Referral Process?
You don’t have to be a small business owner to value referrals. Individuals, professionals, executives and job seekers can also benefit from a referral. A referral is when someone lends their reputation and credibility to you by connecting you with someone who knows, likes and trusts them or by being a third party who validates …
Troubleshooting LinkedIn for a Better Networking Experience
How to tackle your three biggest LinkedIn problems.
LinkedIn is the primary social network for business networking and career advancement. However, while many professionals have signed up on the network, I constantly find users expressing many of the same issues with the network. What is the value of LinkedIn Endoresements and can I get rid …
6 Tips to Making a Positive First Impression
It’s true that you only have one chance to make a good first impression. It’s also true that first impressions are often lasting ones. For that reason, it’s important that you do all you can do to influence a positive reaction when people meet you. Here are tips to making a great first impression:
1) …
Build your Personal Brand on Facebook for Your Next Job Search
When it comes to building your personal brand for new career opportunities we think of tapping into LinkedIn. But did you know that Facebook is also a valuable job search tool? This powerful network is a perfect place to showcase your accomplishments and skills, and build a strong reputation.
So how do you best use …
Rating Your Job Search Networking Referrals
Several of my recent posts have discussed networking. The most recent one, Better Questions Equal Better Networking Results, noted that one of the most effective questions you can ask in networking is “Would you be willing to make a personal introduction?” While this is an important question that CAN produce many great referrals for you, …
The Secret of an Excellent Interview
Be brief. Now that the secret is revealed, I will support my tenet with a few facts. Actually, you can do what I did: I watched some television with a stopwatch to see how long an answer people provide for a question. As samples, I used, among others, Presidents Obama and Clinton because I consider …
Personal Branding Weekly – How to Create Meaningful Attention
Because content has been touted as “king”, we see many spewing out loads of content thinking that is the way to draw attention to their personal brand. The question then is “any content good content?”
Twitter as an engagement toolOn Twitter, you hear the advice of “tweet 8 times a day to get noticed”. …