Get Seen and Be Read with This One Thing
For email marketing, which is more important – the subject line or the from line?
Statistically, it’s the from line. And, I agree.
We will scroll past, close and even delete other emails (or even status updates) that get in the way of the people we’re interested in hearing from or about.
The “who” makes …
3 Easy Branding Tips for a Stronger Community
Marketing is a must for brands and businesses who want to be noticed in the online world and generate more sales and leads. But equally important is building relationships, otherwise known as ‘community.’
There are key differences between each, but both marketing and community come together to serve a greater purpose that is about building …
Ways to Get Help While in Transition
The first question is, Why do you need help to start with? After all, in the past, you were always able to find jobs. Well, today things are different. There aren’t many open jobs to begin with, and the competition for those few is fierce. So, let’s think about good reasons to get assistance.
Your…Networking Success is About Giving, Not Taking
Nearly every article or book on career or business advancement will talk about the benefits of networking. Indeed, networking is an excellent way to get referrals when searching for a job or building a business. The problem with networking information is that it’s focused on how it can benefit you, but often doesn’t discuss how …
5 Top LinkedIn Features for Personal Brands
Since 2003 LinkedIn has been building an effective career networking tool online for connecting with the right people. The first step towards building your personal brand is have a presence there. The second step is to tap into all that it has to offer. Having the knowledge about what is available will help you create …
Give Up The Bloody Fight of Doing it Yourself
Imagine you were setting out to network with people today. Let’s do the math. If you allot 30 minutes to connect with someone (imagine ordering a coffee or making it through a parking lot, building and a receptionist – none of these activities all in all can be done in less than 30 minutes each). …
It’s Counterintuitive for Job Seekers
It would be interesting to review a few perceptions that job seekers have on issues stemming from feelings rather than from thinking. Such perceptions are based more on gut feelings rather than logic. Examples follow.
The interview is about me.
People feel good when asked to come in and interview, because they think the interview …
Wow Prospects and Influencers: 3 Social Media Daily Tasks
Social media allows professionals to construct strong business relationships leveraging insights and data previously unavailable pre new millennium. So why are so many professionals wasting time, not getting results? They typically have a weak personal brand and network, and don’t invest time building relationships.
Create a Strong NetworkPrior to joining any social network for …
Personal Branding Weekly – Dazzling Conversation Starters
Ever hit that moment of awkward silence?
At an event and don’t know what to talk about?
Does it seem like all you do is grip, grin and graze making chit chat that’s merely a conversation seeking a topic?
Here’s an easy acronym to navigate you through a conversation. Ask questions following the pattern of …
You’re Losing Money by not Using These Prospecting Tips
How to leverage Google and LinkedIn for high-level prospecting.
One of the things that surfaces when I’m training sales professionals is how much time many of them waste on social media by not being strategic. Instead, they find themselves watching cat videos, playing Candy Crush, or reading endless tweets. I won’t even get started on …