Personal Branding Interview: Katharine Brooks
Today, I spoke with Katharine Brooks, who is the director of Liberal Arts Career Services at The University of Texas at Austin and author of You Majored In What? In this interview, Katharine talks about how college students should select a major, the fact that your major isn’t your career, questions college students ask her, …
How To Transition or Expand Your Brand to Two Topics
I have a dilemma. I have a blog about Gen Y topics with nearly 1000 subscribers. I started a new blog about marketing and consumer insights this week, and I am worried about transitioning my personal brand. My second blog is far more important than my first one because it’s the platform for my company, …
How to Keep Your Brand Relevant for the Long-Term
One of the things I quickly discovered when I was learning to network (and yes, networking is a skill you can learn) is that networking isn’t a one-time event. Not only does the process of building a single relationship require multiple steps—don’t even try to go from cold to sold in one conversation—but building and …
Book Giveaway: They Don’t Teach Corporate in College
My good friend and fellow career expert and spokeswoman, Alexandra Levit, has released a revised edition to her book, They Don’t Teach Corporate in College, which is a mandatory book for any college student who has fears of graduating and stepping into a real “business” world environment. Most students that enter the workforce are unprepared …
A Simple Networking Meeting Checklist
As a consultant, I am constantly going on informational/networking meetings to convince clients to hire me. Through these experiences, I’ve learned a lot about how to conduct a networking meeting.
Here are six tips I have for managing networking meetings:
Be persistentIt’s not easy, but I get meetings with many CEOs and other executives …
Personal Branding Interview: Brian Clark
Today, I spoke with Brian Clark, who is known for his award winning Copyblogger blog. Brian has some great knowledge in the blogging arena and shares a lot of his secrets and thoughts today in this interview. He talks about the common mistakes people make when writing and commenting on blog posts, the most important …
When Passion Meets Expertise Your Brand Succeeds
The more and more I reflect upon how I’ve used social media to grow my own personal brand (as well as observe others), the more I’ve come to realize that there are two things that are required for success: passion and expertise. Passion is your excitement and enjoyment around a certain activity that interests you …
Your Brand, Work Ethic or Luck?
I know a lot of people who work hard but who haven’t made it big yet. It makes me wonder what truly breeds success: is it work ethic or is it luck?
I listen to Gary Vaynerchuk religiously (@garyvee on Twitter). He talks about hustle and how work ethic is what you need to be …
Personal Branding Interview: Scott Kirsner
Today, I spoke with Scott Kirsner, who is a Boston Globe journalist and has just released his third book called Friend, Fans & Followers: Building an Audience and a Creative Career in the Digital Age. In this interview, Scott examines the difference between achieving creative success in the 20th and 21st century. He also talks …
Personal Branding Interview: Richard Laermer
Today, I spoke with Richard Laermer, who is the author of five bestselling books including his latest one called 2011: Trendspotting. In this interview, Richard spends a lot of time explaining how public relations has changed, from the early days till now and helps us prepare for the future. He also touches on the different …