Brand Integrity Brings Increased Business
Upon becoming an entrepreneur, I was advised to build my brand and to become as consistent as a box of cereal. Upon catching my attention, I immediately asked, “How do I build my brand?”
In my opinion, three elements are key for successfully building your brand:
1. Take some time to reflect back on your…Personal Branding Pledge for 2011
This is my year.
This is the time when I re-launch my life.
I blast away to my dreams and my visions.
I leave behind ties that bind me for no reason.
This is the season of my greatest leap forward, into my zone.
I decide who I am and how I want to be …
Identify, Market, and Engage Your Personal Brand’s Target Market
Here we are barely into 2011 and already it’s time to identify, market, and engage our target market? Yes. The faster you get into the mind of your consumer the quicker results will show. When it comes to the game of business, or life, it’s results we’re after so now is the best time to …
New Year’s Resolutions for Your Personal Brand
When it comes to building a company from the ground up, or searching for a job as an individual, the importance of building a differentiated brand is one of the most important things you should invest your time and resources in. While there’s no single secret to success, here are 10 New Year’s resolutions you …
Personal Branding Interview: Josh Kaufman
Today, I spoke to Josh Kaufman, who is an independent business professor, education activist, and author of the Personal MBA: Master the Art of Business. Prior to developing the Personal MBA, Josh Kaufman worked as an Assistant Brand Manager in Procter & Gamble’s Home Care division. In this interview, Josh talks about if it’s worthwhile …
3 More Personal Branding Predictions for 2011
Recently, Dan Schawbel released his seven personal branding predictions for 2011. Among them:
Your online personal brand will be consolidated Soft skills become more important than hard skills As the economy gets better, the war for talent ignites Social networks will become completely ineffective for one-to-many marketing efforts Personal brands have more responsibilities Social media…What’s Your UBS-Unique Brand Style
“Everything you need is already inside of you.”
So, you are invited to a business party or event. You walk in and pretty much everyone is dressed in some form of black, blue, gray, brown, or beige. Then your eyes catch someone wearing a royal blue, cherry red, banana yellow, lavender something. Your eyes naturally …
Did You Get What You Wanted?
Successful personal brands spend much time exploring their psyches and behaviors to arrive at a position that will be enduring, profitable, and satisfying. After all, your brand must be authentic, easy to communicate, and welcome in the tribes you select to lead or at least be among. A personal brand must embrace who you are …
Your SMART New Year’s Resolution
How many New Year’s resolutions have you made that weren’t smart? For that matter, how many have you made that you can even remember? Outside of my ones about a boyfriend and more exercise, not only do I not remember mine, I clearly don’t keep them. (Or I would still be relishing my successes.)
That’s …
Desperately Seeking Confident Job Seeker
Can you believe it’s the last Monday of 2010? Whether you’re working or job searching (which is a full-time job in itself), today marks the beginning of the last workweek of 2010. My challenge to each job seeker out there is to create a confident personal brand statement before January 1, 2011.
Change things up…